From the change on TikTok, with 10-minute TikToks, to TRUTH social media being live and passing by Facebook Reels, here are our pick choices for news of the week in the digital world.
10-minute TikTok’s are here to compete with YouTube
TikTok is changing. The company announced that people can now upload videos up to 10 minutes long. This is a big change because before, the most people could upload was 3 minutes long. People have been testing uploading longer videos for a while now, and this latest update will roll out globally.
We’re always thinking about new ways to bring value to our community and enrich the TikTok experience. Last year, we introduced longer videos, giving our community more time to create and be entertained on TikTok. Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world.
said a company spokesperson in a statement given to The Verge.
Although TikTok’s popularity was based on short videos, the company has been pushing longer content for a while now. 10-minute TikToks allow TikTok to better compete with YouTube and capture an older audience. Although longer content may help the firm, it could also hurt it because it would limit the amount of data it can collect on users’ watching habits. This is important because the firm uses this data to customize its algorithms in order to attract users. In other words: getting the length of content right is a balancing act.
TRUTH Social Media, from Trump, is live
According to Sensor Tower data, the TRUTH Social media, backed by Trump, gained just over 400,000 downloads during the first weekend after release. However, it is difficult to know if these figures represent true consumer demand. Some people may have downloaded it out of curiosity or because they heard about it in the media, rather than because they are die-hard Trump supporters.
Many people were not able to create accounts for the new customer service because they received error messages. Others were put on a waitlist and never received their verification emails. This caused a lot of confusion and problems for customers. If people can’t use the app right away, some of the people who are just testing it out may not come back. Apps usually only have a short time to keep someone’s attention before they get bored and stop using it.
Facebook Reels are now available worldwide
Facebook Reels is now available in more than 150 countries. The feature lets people share short videos on Facebook or cross-post them from Instagram. This is part of Facebook’s response to the TikTok threat. Facebook introduced more creative tools alongside its global rollout. These tools include Remix, 60-second videos, and ways for creators to make money from their Reels through advertising. Soon, they will also be able to receive virtual tips called Stars.
Reels first began as a way to directly compete with TikTok. But Meta soon realized that it could mount a more powerful counteroffensive if it also brought Facebook into the mix.
Facebook is expanding the tests of its Reels Overlay Ads to all creators in the U.S., Canada, and Mexico. By mid-March, the test will expand to nearly all of the 50+ countries where in-stream ads are already available.
Bold Creators Club can help you reach your goals
To have a successful Instagram account, you need to put in the time and effort. You can’t just set up your account and expect people to start clicking on your links. You need an engaged audience that is interested in your brand. This is why running Instagram ads is still a good idea – it will help you build up a following and figure out what engages your target customers best.
Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.
When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country.
In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro.
It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.
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