Who doesn’t love a good meal? The food industry has been using food influencers and influencer marketing to get people talking about their products for years now. In essence, it creates content with mouth-watering visuals and an authentic sense of community from close-knit followers who want nothing more than be part of something special!
The food industry provides a sense of community, connection, and identity not just for those who cook but also for those that eat. As we become more disconnected from our physical location in society through technology like smartphones or even cars – having an address where you can go on foot becomes increasingly important because it creates opportunities to meet people face-to-face while still maintaining some level of privacy when needed; this leads back into why restaurants remain such valuable assets: they allow us all access at once regardless if one has ever met before (or after)! This is where food influencers step in.
We all know how much the food industry loves using pictures in marketing strategies, but did you also realize that this form of advertising works better than any other? When someone takes a picture with their phone or tablet while they eat at chains like McDonald’s, Burger King, and Taco Bell it’s very easy to stimulate appetite simply by looking at what is being eaten. This isn’t true for every brand out there; however, if your company specializes in persuading customers through visuals then social media will give them exactly what they need.
The power of recommendation for food influencers
The popularity of TikTok has created a new way for people to share their favorite recipes and food moments with the world. The hashtag “#food” gets over268 a billion views per week, while “#recipes” enjoys 910 million followers and 690M lb respectively!
The popular food influencers on TikTok and Instagram are seen as a voice of reason and very believable. That is why the food industry wants to take a bite at its social media reputation, in order to reach its audience.
And this goes from restaurants trying to partner with the hottest food influencers to get them on their place trying their foods and recommending their cuisine to their followers, to food brands sponsoring posts and videos.
The power of recommendation that the food influencers have is very strong, and the communities they build are the key to the success of many food companies.
With over 700 million monthly active users, it’s not surprising that 36% of TikTok viewers have been to or ordered food from a restaurant after viewing one on the app. What is interesting about this finding though is that 55 percent visit restaurants because they saw an appetizing video!
The DIY era of food influencers
Many people are posting food videos on TikTok these days. Some of the most popular categories include grocery hauls, new restaurant finds, and snack reviews – but one type that stands out from all others is recipe videos! These simple recipes tend to be quick with ingredients found at your house or pantry basics mixed in for good measure. They also make great spots if you want easy-to-use advice without having any prior knowledge about how cooking works; just follow along closely so nothing goes wrong
The app has been a valuable creative outlet for many social media users during stressful times. It delivers recipes that fulfill those needs in an easy-to-understand, visual format which gives them inspiration and motivation when they need it most!
How Bold Creators Club can help you with your social commerce strategy
Running Instagram ads is still a good idea – it will help you build up a following and figure out what engages your target customers best, but it’s not the key point for your brand, as many brands are already engaging with this strategy.
Using influencer marketing to boost social commerce in 2022 is the key to success. But dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.
When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, and social and cultural movements within the country.
In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro.
It is really hard to keep up with the constant changes in pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.