3 Marketing fields where AI Increase Productivity

Artificial Intelligence have become one of the most talked about tools in recent times. There is still a stigma around the tool as something that can gain consciousness and want to take over the world, but let’s talk a little about it.

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AI is a working tool that has helped a lot in increasing the productivity of marketing.

AI is a working tool that has helped a lot in increasing the productivity of marketing. Automated writing assistants with Artificial Intelligence sites like ChatGPT and Notion’s AI are tools used for the improvement of pre-written texts, structures, and generic ideas to have a starting point.

Artificial Intelligence, refers to an intelligence program to simulate human intelligence, but through a mechanism or software through Machine Learning, which is the ability of a machine or system to learn without the need for programming.

Revolutionizing Your Workflow: The Power of AI-Driven Marketing

Currently, AI is in many processes that we do not see, but that have the most precise end result for our needs. Below we will look at all these areas that AI is in and helps optimize our results.

Lead Qualification

Measuring the Marketing team’s contributions to the company’s revenue increase is increasingly precise and fast. Knowing what generates more Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQL) is one of the many benefits that Machine Learning brings. With it the construction of the ideal customer profile (ICP) is easier to qualify with the data available online. With each sale made, the data will be updated, improving the prognosis of possible new sales. Thus, they can prioritize the most qualified Leads and channel sales efforts to the right places and strategies.

Paid Advertising

Artificial Intelligence can also help create more personalized ads, even specific to a single person. Machine Learning interprets which match makes the most sense for a given customer profile, using the information consumers provide.

This includes their data and also their behavior on the Internet, such as what sites they visit, where they click, etc. Google has announced that all ads will soon be optimized on its platform using Machine Learning.

Recommendation Systems

Amazon, Netflix, and Spotify are always trying to get your taste right, aren’t they? Well, In this way, it can predict items that you will like, according to your previous purchases, viewing habits, and most common correlations among users.

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 can help you reach your goals

To have a successful Instagram account, you need to put in the time and effort. You can’t just set up your account and expect people to start clicking on your links. You need an engaged audience that is interested in your brand. This is why running Instagram ads is still a good idea – it will help you build up a following and figure out what engages your target customers best.

Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.

When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country. 

In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro. 

It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.