Instagram can be a powerful tool for marketing your business. You can use it to reach more people by sharing updates from micro-influencers. But can Instagram also be used to drive traffic to your website? In other words, can Instagram be used to generate traffic and sales without relying on outside help? Getting organic sales on Instagram it’s possible do, without using paid ads.
Instagram bio is crucial for organic sales on Instagram
This is a fundamental step if you have an Instagram account. If you are still planning to set up your business account, this is pretty quick.
All you need is:
- An email address;
- A phone number (for verification purposes);
- A profile picture (usually a logo or the founder’s headshot);
- A brief description of your company.
When writing your bio, try to make it sound interesting. Don’t just list your products or services. Instead, use a slogan or include words that will make people think you’re great, like “award-winning” or “innovative”.
You can learn a lot about your competitors by checking their Instagram accounts. Businesses often get creative with their bios, and they often change them to reflect current events, milestones, and seasonal offers.
Include your landing page link. This is how people can go to your website to learn more about what you are selling. Putting a link to your home page is good, but it is not the best thing to do. You want your link to match the kind of Instagram posts you make and attract people who might be interested in buying what you are selling.
Set up a landing page to drive organic sales on Instagram
There are many things you can do depending on what your business is. You can feature your special and seasonal offers, give exclusive deals to your Instagram followers, or offer free things to people who click on your Instagram posts.
Here are some examples of brands that prepare their landing pages to drive organic sales on Instagram.
New York Times
If you are a digital publication, create a curated daily list of headlines that would immediately grab a reader’s attention. This is what the New York Times did: You can access all the major news with one click of a mouse. Later can be used to create Instagram-friendly pages like that.
If you are a retail or eCommerce brand, consider using Instagram to grow your list of customers instead of trying to make sales right away. Friskies uses its bio link to drive traffic to their “Sign up for special offers” page instead of a direct link.
Link your stories to drive organic sales on Instagram
Instagram has recently enabled clickable stories for all users, regardless of their verified status or following. This is great news for businesses but it also means you need to create stories daily.
Creating a story that is both relevant to your business and interesting to a social media crowd is challenging. However, it’s worth doing as this is an effective way to reach more people.
To create a clickable story, select your files (or record your video) and then click the “Link” emoji icon in the top-right corner.
Here are some creative story ideas to try:
- Answering customer questions in a story;
- Creating a product showcase that is beautiful;
- Having customers share testimonials or product unpacking videos;
- Showing your team at work;
- Running a poll on Instagram stories that is easy to engage people with.
Bold Creators Club can help you reach your goals
To have a successful Instagram account, you need to put in the time and effort. You can’t just set up your account and expect people to start clicking on your links. You need an engaged audience that is interested in your brand. This is why running Instagram ads is still a good idea – it will help you build up a following and figure out what engages your target customers best.
Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.
When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country.
In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro.
It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.