An influencer marketing agency is an organization that works with brands and social media platforms to run campaigns using popular figures on these sites. Some agencies focus their work on just one or two of the top networks, while others can create a campaign for nearly every site available today with the top creators on Instagram.
Influencer marketing agencies are like a one-stop shop for your campaign. They handle everything from the start to finish of your project, making sure that you get exactly what you wanted. Specializing in many different fields such as creative and social media, these companies can help bring all aspects together when planning an influencer marketing strategy.
With influencer marketing, agencies strategize and implement strategies to market brands using the influence of the top creators on Instagram. These can include product placement or sponsorship deals where they promote a brand by being an ambassador for it on their own channels outside of typical advertising campaigns.
Influencer marketing agencies are able to recommend the top creators on Instagram for brands by having connections with top-ranking individuals in a range of niches. They only need client approval, and they can immediately suggest suitable candidates that fit the brand’s campaign needs.
Product placement with top creators on Instagram
Product placement is the use of brands or products in non-traditional ways, such as:
- Product integration into movies and television shows,
- Celebrities using a particular brand of clothing or accessories exclusively during public appearances to increase exposure for that business.
- Top creators on Instagram showcasing the products on their social media
At present, an average person is no longer easily amenable to ads that loudly praise products, and even annoys them.
But with product placement that is different.
Appealing visual content on Instagram flavoured with a couple of pleasant words from influencers still works.
Influencers can make or break a product. Their followers notice the products placed in their posts and decide to purchase them because they trust influencers’ opinions on new things. Product placement works together with an influencer’s target audience, style, and image so that companies know what kind of product would best fit each individual before asking for collaboration from the top creators on Instagram.
Product placement is a way to increase authenticity and engagement with consumers. It allows you to convey information in a non-traditional method, allowing brands into the lives of influencers.
Although there is no guarantee that the audience will be focused on the product and memorizes it, Instagram makes sure to keep its viewers engaged. With all of its information overload, our brains are not able to remember everything we see in a few minutes.
Instagram giveaways and contests with the top creators on Instagram
A social media giveaway or contest is a great way to start an online conversation about your business and generate more leads.
It involves giving away free products or services on Facebook, Twitter, Instagram, etc., as an incentive for people to follow your business page/profile.
It’s important that the prize isn’t too expensive – otherwise, you’ll end up spending more than necessary just getting attention through this strategy alone.
On top of setting aside money for whatever product(s) are being given away (or if they’re already owned by the company), there also needs to be enough manpower devoted towards keeping track of winners’ names & contact info which means fewer resources dedicated toward marketing itself.
Some perks of running a social media giveaway are:
- Increase followers. Contests are a great way for brands and businesses to interact with their audience while also expanding it. By offering an incentive like free merchandise or service credit towards future purchases, users will compete against one another until they reach the end goal which could be as simple as following your account page or sharing some content on certain platforms among other options!
- Boost brand awareness. Giveaways can be a great way to make more people familiar with your brand. To increase brand awareness, you could ask readers to tag their friends on pictures of themselves enjoying the product/service and share it across social media.
- Drive engagement. Brands usually run social media giveaways as a way to engage their audiences by asking them to like, comment, and share the post. The goal of these campaigns is that people will want more interaction with your brand because they might win something in return.
Creative campaigns with the top creators on Instagram
In the beginning, influencers created written blog posts to talk about their favourite products. Then as social media became more popular and influential content changed accordingly. Nowadays, video is perhaps the most common type of content for creators when it comes to promoting a product or service on YouTube’s platform. The top creators on Instagram always bring the most creative content to the platform.
Brands need to be creative and take advantage of new platforms as they arise. If you are already building a following on one platform, influencers will want to work with you even more because they have an audience that knows them.
In recent years, people have begun to prefer posts that are less edited. They don’t want to listen or learn from someone whose life seems entirely unattainable. Instead, they would like reality: influencers who make mistakes and bad days but pick themselves back up again anyway.
There are many ways you can get creative when working with influencers.
A great example of this is the watch company Daniel Wellington. Daniel Wellington is known for collaborations with fashion and travel influencers, but the brand also frequently works with Instagram account @CanadianBros (for two dogs named Jasper and Louie) in order to reach an even wider audience. Daniel Wellington was able to reach a new audience by working with an unlikely partner and embracing the influencer’s caption writing style.
Bold Creators Club can help you reach your goals
Dealing with the top creators on Instagram is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.
When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country.
In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro.
It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.