Facebook has become an integral part of everyday life for people around the world. It’s also one of many social media networks used as a means to advertise and communicate, but could soon dominate eCommerce with its advertising platform!
With over a billion monthly active users on Facebook, Instagram and WhatsApp combined it seems reasonable to assume that the company has enough user base interest in both social media and eCommerce platforms. They could easily become an effective competitor with companies like Shopify or BigCommerce if they want to.
Facebook has a long history of providing online retailers with an excellent platform to sell their products. The toolset is so advanced that it can be run entirely from within Facebook itself, making the undertaking seem trivial in comparison.
Facebook Data Collection for eCommerce
Facebook does not just collect information about us, it also knows how we think and behave. That’s because of all the data that is collected in many ways from its own applications. This includes demographic details like age or gender; psychographic traits such as interests or likes (e.g., music); behavioural patterns based on what people click on when they visit Facebook pages.
The more interactions one has within this platform the more the algorithms are able to better predict behaviour.
But there’s more.
Facebook also collects information about individuals from external websites and applications.
Facebook’s Audience Network offers developers a way to monetize their creations with advertising, and until recently Facebook also gained the ability to collect data about individual users.
Facebook Ads and eCommerce
Native advertisements allow brands to produce ads seamlessly integrated into the internet environment while leveraging social media platforms like Facebook or Instagram as well as other websites where content can be sponsored by particular companies.
Facebook Ads provides a wide variety of content styles, from text and photos to videos. The adverts will also include clear CTA (call-to-action) buttons that can lead directly to conversion if clicked through!
It gives marketers a number of tools to find and target audiences with demographics, interests, or other qualitative data, and it’s a great way to quickly scale your advertising if you’re on the budget.
Facebook means for eCommerce
Facebook Ads are an effective way for online sellers to reach their target audience. First, because of its massive size, and second because it makes sure they’re reaching the right people who might be interested in what you have on offer. by combining first-party customer data with third parties information about customers shopping patterns or preferences.
Facebook has been a huge help to eCommerce businesses with their targeting algorithms and affordability. With this social media site, you can post an ad that will be seen by many people in just the right demographic for your company!
With its ability to drive profitable conversions, Facebook is able the dominate eCommerce.
Facebook’s motivation
In the last quarter, Facebook reported $29.07 billion in revenue — up 56% from last year’s figure of $22.58 billion!
It’s not surprising then that Facebook is concerned about new privacy trends and their impact on collecting customer data from third-party websites. The company has been vocal in recent months, warning of the dangers posed by a lack of regulation for handling user information responsibly.
With leading web browsers already eliminating third-party tracking cookies or announcing an elimination date, the E.U.’s GDPR and similar laws have forced Facebook to change its social plugins in order for users’ data collection hurdles are mounting up against them. And earlier this year Apple provided iOS users with the option not to be tracked.
With all this, the best way for Facebook to survive as an eCommerce platform is to encourage its users to rely more on them instead of third parties.
Facebook’s infrastructure for eCommerce
Facebook is now the go-to social media platform for entrepreneurs and small business owners who want to make it easier than ever before!
The company has shops for Facebook, Instagram, and WhatsApp.
It also offers a catalogue manager with capabilities similar to an eCommerce platform that can handle everything from basic (or not so basic) operations like sales tax collection all the way up through more complex tasks such as product customization or international shipping rates; this means you don’t have deal with any of these things yourself when it comes time for selling online!
The management tools of the commerce platform are as effective, if not more than some eCommerce dashboards. It can host live shoppable videos which are popular with social media marketing and Facebook marketplace where consumers transact with each other online!
The CEO of Facebook, Mark Zuckerberg announced at their earnings call last year that there are over 1 billion active users on Marketplace. By comparison, eBay had 185 million global users in 2021 and Amazon Prime has about 150 million worldwide.
Facebook Marketplace is a unique and emerging platform that has the potential to provide an even more valuable service than its competitors.
Bold Creators Club can help you reach your goals
Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.
When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country.
In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro.
It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.