The biggest threat facing humanity might be climate change. Science has been warning us for a while, and as the years have gone by, we’ve heard more calls to grow sustainably despite this danger. Organizations are beginning to understand that the use of social media influencers to spread messages through social media might just be the key to reach a broader audience.
This passage is very informative but can lack engagement or creativity due to its straightforward nature about environmental threats such as climate change which many people already know about it given how often news reports cover it ad nauseam in every possible sense of the phrase. The addition of creative language, through social media influencers, that makes allusions towards what could happen if action isn’t taken would help engage readers who are less familiar with these topics.
The United Nations has released its most strongly worded report to date on climate change. The report outlines some of the major implications that global warming is causing and how they impact our world. It calls for rapid, large-scale fundamental changes to reduce emissions globally.
Since the situation demands immediate action from everyone, how can organizations and other bodies use social media influencers to spread the message of sustainability?
How social media influencers can help spread the message
Social Media Influencers are not only catalysts for brand promotions, but also social change in this digital-first world we occupy.
There is a common trend among influencers to be outspoken about important social issues such as women’s rights, racial equality, and politics. Many influencers also advocate for mental health awareness and environmental causes like climate change which affects everybody. Most creators will not turn down campaigns that promote good causes because it makes their audience happy too!
The changes the social media influencers advocate and share involve fundamental shifts in the way we operate on a day-to-day basis. It’s about changing the way you live. The products you buy, the waste you produce, what you eat and wear, the cars you drive.
How social media influencers are leveraging a more sustainable lifestyle
In 2021, social media influencers are a powerful force in the fashion and lifestyle world. These creators have communities that look to them for inspiration and recommendations. Now, these networks can be used very effectively to slowly shift customers towards more sustainable products and ways of living.
Promoting sustainable products is an important conversation that everyone should be aware of. This will not only lead to a more eco-friendly lifestyle but also leads us towards progress in the future by reducing our carbon footprint on this planet. The messaging of the social media influencers can include tips and hacks to building sustainable habits, make people more aware of their lifestyles, while also encouraging urgency about how we are living now for tomorrow’s sake.
Social media influencers can engage and teach younger generations on platforms
The younger generation – those who grew up in a world of TikTok, Snapchat, and Twitch – turn to these platforms for countless reasons. Inspiration, entertainment, and insight are some examples. Social media influencers on these platforms can help spread awareness about the pressing issue of climate change so they make great options for brands looking to influence their audience with messaging that reflects this new reality we’re all facing together as one people living on planet Earth.
How social media influencers are sharing about politics and activism
Influencers have long been at the forefront of activism and politics. In 2020, many influencers were actively campaigning for political parties both organically and through paid partnerships. During the pandemic, various creators created content to generate awareness about safety protocols before later participating in vaccinations programs. Influencers can help brands and other bodies generate awareness around policy decisions. These campaigns can be organic or paid partnerships.
Social media influencers can reach every audience
When you are writing for an audience, it’s important to keep in mind who your target is. If you’re trying to reach a young adult demographic with the goal of selling magazine subscriptions, then using highly technical language will turn them off and result in fewer sales. However, if they were looking for information on tax-deductible business expenses that would be inclusive of social security benefits rather than just accounting terms like depreciation schedules because many people have no idea what those things mean.
There are social media influencers for every niche in the market. From financial advisors reaching finance experts or enthusiasts that understand the specific terms, to finance professors teaching people who are not into the financial industry the basics.
This also happens with environmental causes. We have influencers who are experts on the subject, which goals are to reach a more specific niche audience who are familiarized with environmental terms, and we also have influencers who want to reach a broader audience and teach them the basics of how to help in environmental causes.
Bold Creators Club can help you reach your goals
Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.
When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country.
In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro.
It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.