Brazilian beauty influencers are one of the biggest sectors for influencer marketing in Brazil. They use their big platforms and engage with their followers to present them with the best fashion and beauty products according to their tastes and style.
For Brazilian beauty influencers and for a beauty company, Instagram will always be a very important network. It easily engages millions of people daily, allowing creators to show the best pieces of fashion or the best makeup routines to their thousands of followers, and allows companies to connect with these influencers, using them as channels to connect with the communities.
The beauty industry keeps on growing. By 2024, it is expected that it will reach a value of $863 billion. Social media impacts deeply on these statistics, as more people are influenced by what they see online.
Brazilian beauty influencers can easily connect with the communities, and for that reasons, brands love to work with them. They are aware of sustainability and the current environmental problems in Brazil and the country, can talk about female empowerment and body positivity and are strong voices for multiculturalism.
9 Brazilian beauty influencers from our agency you should know
We managed to find the most creative, most engaging Brazilian beauty influencers who are eager to get in touch with you and represent your brand in Brazil in the beauty industry.
Here are some of our favourite creators:
MC Bella
With more than 8.8 million followers on Instagram, Mc Bella is a Brazilian pop star. A singer from São Paulo that managed to enter the social media world with beauty-related content.
Mirela Janis
With a big platform on TikTok, the dancer and influencer, engages around 4.3 million followers on the app and 5.7 million followers on Instagram. In a partnership with Universal Brazil, she helped many songs going viral in the country.
Pâmela Drudi
The oldest sister of the Drudi family, Pâmela is one of the biggest beauty and makeup influencers. With 1.4 million followers on TikTok, 1.97 million followers on YouTube and 3.6 million followers on Instagram, Pâmela engages millions of followers daily.
Juliana Leme
222.8 thousand followers on TikTok, 715 thousand followers on YouTube and 1.1 million followers on Instagram made Ju Leme one of the best Brazilian beauty influencers of Brazil. With a big focus on make-up, she is a most-follow for every fan of the beauty industry and for every brand.
Mario Henrique
With Instagram as the main platform for the make-up artist, Mario is an important influencer for the industry. With 777 thousand followers on Instagram, 846 thousand followers on TikTok and 220 thousand subscribers on YouTube, Mario mixes beauty tips with funny content.
Jaqueline Drudi
The Brazilian influencer from the famous Drudi family is a big make-up influencer. With 215 thousand followers on TikTok and 1.3 million followers on Instagram to engage with thousands of fans daily.
Drielly Drudi
With 1.5 million followers on Instagram and 251.3 thousand followers, Drielly has a very loyal fanbase and an incredible 5.48% engagement rate.
Gabi Busnello
With a dynamic and fun way of creating beauty-related content, Gabi engages with 445 thousand followers on Instagram daily.
Fantiny Drudi
The youngest of the Drudi sisters, Fantiny has 77 thousand followers on TikTok and already reached 1 million followers on Instagram at a young age.
Bold Creators Club connects you with the best Brazilian beauty influencers
If you are an international beauty brand that wants to enter the Brazilian market, you will face several problems like language and culture. That requires an effort that you may not want to have.
Apart from analysing all the influencers in the beauty industry, you will also need to understand the audience from all the influencers you are interested in and what to expect from them.
We can easily connect with the best Brazilian beauty influencers and help you with your strategy, as we have a deep understanding of the market and the Brazilian culture.
Partnering with us may be the answer to your problems. We will make intensive market research and present you with the best hypothesis.
Talk to us and schedule a meeting!