There is no question that Big Brother Brazil (BBB) is the biggest reality show in Brazil. The title “The Most Watched House in Brazil” is not an exaggeration – in 2021, around 40M people tuned in to the show daily, representing almost one-fifth of Brazil’s population. The audience’s ability to exercise control through voting made BBB a beloved TV program. In this article, we will dive into the experiences of five BBB winners, exploring how they impacted the show and what they are doing now.
The cash prize for winning Big Brother Brazil (BBB) was BRL 1.5M (equivalent to USD 288K) until 2022. In 2023, the prize is planned to be raised to BRL 2M (equivalent to USD 384K), and an extra price will be added – we will discuss the evolution of Big Brother Brazil as well as the surprise price in this article.
What is BBB? How did it start and how it works?
Big Brother was originally a Dutch TV show, created by Johannes Hendrikus Hubert de Mol Jr in 1999. The success of the TV show format was clear: the following year, 19 countries reached out to the TV channel to get the rights to produce and stream it.
The reality show ‘Big Brother’ was first broadcast in the Netherlands in 1999. It was not broadcast in Brazil until 2002, when the TV channel Globo purchased the rights to the show after recognizing its popularity on rival networks. This move was a strategic effort to prevent their competitors from getting more popular.
The TV show was innovative in the television industry because it introduced a new concept: the housemates had no idea what they were allowed to say and often accidentally revealed important information while living in the house. All activity was closely monitored so everything done in the house would go viral in the press.
In the Brazilian version, the housemates nominate three of their own for eviction each week and viewers decide which of those three will be evicted. This allows the audience to become more invested in the show and root for their favorite housemates. In contrast, in the American version, the players themselves decide who gets evicted.
The most influential change in BBB was in 2020 because of the COVID-19 pandemic. At this time all events in Brazil, including soccer matches and soap operas, were put on hold. BBB had to adapt to these changes.
At that time the host Tiago Leifert had to deliver the news that would change the program completely, telling the contestants that the world was in a pandemic situation due to COVID-19, that the staff would do their best to proceed with the show under the safety protocols.
All the focus went to the show, since practically every other TV program was put on hold due the pandemic. The players or ”brothers” live in a custom-built house, constantly under video monitoring. These players will form alliances and vote to send fellow competitors to the eviction round, where the public gets to choose which of the three contestants will leave the show.
Crowned by the public: the most memorable BBB winners
BBB Brazil is a big program and its longevity is due to the constant interaction of the audience and its impact on the internet. During the broadcast, the program easily becomes one of Twitter’s trending topics, and the discussion about the previous episode continues to be among the top 10 even the day after.
With over 20 years of history, every edition reveals a new fan-favorite star. By the end of the program, the brand-new millionaire heads back home with a generous cash prize and public recognition, with the potential to keep their name under stardom. We’re gonna see 5 winners from the Big Brother Brazil editions that you should know, do you think you can guess who’s on the list? Keep reading to find out!
5: Alemão: Inside a love triangle (2007)
In the early editions of the show, celebrities were not invited to participate. Instead, the cast was made up of anonymous individuals who were selected. Diego, also known as “Alemão” (German in Portuguese), was one of the more complex contestants on the show.
He is a web designer from São Bernardo do Campo, São Paulo. He explained his reasons for participating in the reality TV program, saying he was excited to learn about different cultures and perspectives and to have fun while being true to himself.
He also emphasized that he wanted to avoid getting caught up in drama or showing favoritism and would instead focus on playing the game fairly.
Inside the most watched house in Brazil: unfiltered and unapologetic
Alemão did not only attract the votes of the Brazilians, he attracted in particular the sympathy of Brazilian women. That led to the curious situation that he dated two women during the show. He started with Fani (currently a doctor) and later started to come closer to Iris (currently an actress).
She resisted the charms of Alemão because he had already had a romantic relationship with Fani in front of her. Eventually, they reconciled and became a close group on the program, forming a kind of love triangle.
Soon, viewers were committed to knowing which one Alemão would choose. After Fani left the show, the participant started a romantic relationship with Iris. They stayed together for a few months after the show ended.
Alemão gained attention from the public not only for his charming behavior, but also for participating in heated discussions and standing up for himself while in the house.
Tensions started to rise in the house when a group of contestants attempted to remove Alemão’s underwear while he was trying to sleep. The situation escalated when another contestant confronted Alemão, he tried to blame him for their actions by pointing to Alemão’s clothing as a justification, because he often wore only underwear while in the BBB house.
The actions of the other contestants towards Alemão could be considered harassment, as they continued to argue and provoke him. The tension between Alemão’s group and the other participants seemed to still be high.
Commercial success after winning (deals, follower growth, financials)
Alemão had a 91% voting rate against the other contestant with over 26M votes counted making him the winner of Big Brother Brazil 2007. He could not hold his emotions after he received the final result: He thanked the whole country of Brazil, jumped into the pool, and hugged every single member of his family.
“I won BRL 1M by the end of the TV show. Then 15 days later I got a call and I already had BRL 2M. Three months later, I already had BRL 3M. There were days that I won 20K to 25K to attend an event. ”Alemão during his interview on the TV show The Noite, January, 2022
Brazil loved Alemão who traveled as a VIP to all 26 states to attend events and meet fans. This was a very profitable source of income for Alemão back then. Because social media did not play a significant role in 2007.
Adapting to this new life style, as an public figure was complicated, despite these challenges, he persevered and was able to make a successful career out of his time after BBB.
After winning a 1M cash prize, Alemão, a successful investor, used the funds to purchase two apartments – one for himself and one for his parents. He started investing in properties in 2007 after winning the TV show and continued to invest in 2022.
In addition to investing, The BBB winner not only enjoys surfing and has caught waves all over the world, but he is also passionate about poker and has played in Monte Carlo, Monaco. He has reportedly earned more than BRL 250K (equivalent to USD 48K) through poker.
4: Munik Nunes: Youngest winner ever on BBB (2016, 10.8M IG followers)
Munik was 19 years old when she participated in the 2016 edition of Big Brother Brasil. With her eccentric and funny personality and her charming local accent, she won over the hearts of many viewers.
I prefer the more dramatic and intense seasons of Big Brother because the people who argue and speak their minds more are often the ones who are being honest.Munik, during her introduction’s interview for BBB
She claimed to dislike gossip, but it turns out that she decided to participate in Big Brother Brazil, a reality TV show known for its dramatic conflicts. Before joining the BBB, she lived with her parents and siblings in her hometown.
The 2016 edition’s winner has held a variety of jobs, including working as a secretary, jobs at beauty salons, and promoting events. These jobs have helped her support her mother, who works as a lunch school lunch box lady, and her father, who is a motorcycle cab driver.
Inside the most watched house in Brazil: Forming the ”suicide squad”
Munik started an alliance with the other three contestants as a way to improve the chances of going further in the show, her biggest surprise is that they became genuine friends.
She quickly became a fan favorite on the show, and many people tuned in each week just to see what she would do next.
Munik and three other contestants formed an alliance and named themselves ‘Esquadrão Suícida.’ The alliance turned into a genuine friendship and helped them stay together until the end of the reality show. Sticking together and supporting each other helped them overcome the challenges in the program.
Commercial success after winning (deals, follower growth, financials)
When the 19-year-old heard her name announced, she cried on her knees, hugged the other contestant, and went to the audience to be reunited with her family and fans.
Since leaving “BBB”, Munik has used the fame she gained on the show to become a fashion and beauty influencer. She has signed contracts with various brands to promote their products.
Munik now earns more than she did when she left the reality show. In 2016, the influencer market wasn’t as developed as it is now.
The influencer remains down-to-earth and doesn’t show off her wealth. Munik gained 1M followers after appearing on “BBB” and now has more than 9M followers almost six years later
I’ve been utilizing my social media presence to monetize my content through paid posts on Instagram, in just a short time frame of one month, I’ve already generated approximately BRL 450K in income (equivalent to USD 86k).Munik in an interview with ‘Ego‘, 2016.
After Munik won the BRL 1.5M cash prize, she focused on working as an influencer. She partnered with many beauty brands, such as Fixa Derme and Gummy Hair Vitamin. In addition to promoting these products, Munik also worked as a model for the brand SHEIN.
Recently, Gummy Hair partnered with her to promote their new anti-hair loss vitamins. To showcase the effectiveness of the product, the brand launched a 50-day challenge where customers could get a full refund if they didn’t see the desired results within that period.
Munik promoted the vitamins through her social media channels and helped to generate buzz for the brand, reaching 29K likes on Instagram.
Many of Munik’s followers have reported enjoying the gummy vitamins and have commented on how delicious they are. The vitamins have been a success, with many people finding it difficult to stop eating them. The influencer also promoted Fixa Derme’s skincare line, which focuses on slowing down the aging process and promoting hair growth. The main ingredient is collagen, which has been shown to increase skin elasticity, smooth wrinkles, and reduces cellulite.
The new skin care line promoted by Munik includes a cleansing mousse that helps to reduce acne, a hydrating and brightening day serum, and a night serum that helps to reduce the appearance of fine lines and wrinkles. These products are recommended for anyone looking to improve their skin, nails, and hair.
Her recent Instagram post promoting the line received a lot of attention, with over 51K likes from followers expressing their desire to try the products. The post also received much positive feedback from people who have already tried the line and experienced great results.
The fast fashion brand SHEIN hired Munik to participate in a photoshoot and promote their products as part of their #SHEINforAll campaign, which aimed to promote inclusivity for different body types.
Munik also had a discount code created for her followers to use. The campaign was very successful, as evidenced by the overwhelming response from Munik’s followers on social media – her promotional photos received over 52K likes, with many people expressing their love for the different looks she wore and feeling the need to purchase the items for themselves.
SHEIN is a popular brand among the youth, with a wide range of products, fast delivery, and practicality. The brand frequently uses influencers to promote its new items and engage with their audience.
Her normal range of likes is around 48K, when she posts sponsored content or advertisements, her likes typically fall within the range of 29K to 51K. This demonstrates that Munik can consistently engage her audience, regardless of the type of content she is sharing.
Potential brands looking to work with her can trust that she will deliver strong engagement and reach to her followers. Munik’s reliable levels of engagement serve as a benchmark for her success as an influencer and her ability to effectively promote products or services to her audience.
Today I make about BRL 100K (equivalent to USD 19K) a month. Money may not bring happiness, but it contributes a lot.– Munik interview for UOL, about her income through social media.
3: Gleici Damasceno: Fake eviction leads to jaw-dropping comeback (2018, 5.7M IG followers)
Gleici Damasceno, from Rio Branco in the state of Acre, is a psychology student. She came from a low income background and was the first in her family to finish high school and go to college.
At the age of 12, she began working by selling candles and other items to help support her family. In addition to her work, Gleici also became involved in political and student movements and worked on behalf of political candidates for the by the current elected Brazilian president Luiz Inácio Lula da Silva.
Inside the most watched house in Brazil: Showing her true colors
Her true character was shown through how the contestants treated her. One of the topics the other contestants discussed was Gleici’s ability to not let her challenging upbringing hold her back and her generally positive and optimistic attitude. Because of this, they voted to give her immunity from eviction twice during the competition.
One of the most memorable moments in the TV show was when Gleici Damasceno was ”voted” for eviction. The eviction was later revealed to be fake, and Gleici was secretly kept inside a separate building. Upon her return, she was given immunity from eviction and the authority to vote another contestant into the eviction week.
This caused a stir on social media and Gleici became a trending topic after quoting the phrase “You can’t even imagine what a delight it is to be back” (a reference to the Brazilian soap opera “O outro lado do paraíso“).
Commercial success after winning (deals, follower growth, financials)
Gleici was greeted by a crowd at the airport in Acre on her way back home. Gleici started with 1K followers on Instagram and has become a strong force on social media, currently having over 5.7 million followers.
According to Gleici, the money she received has mostly brought positive effects on her life. She was able to provide more comfort and security for her family. As reported by EXTRA, Gleici typically charges BRL 40K, which is equivalent to approximately USD 7.6K, for each post she publishes on Instagram.
Just because Gleici Damasceno came from a reality show it doesn’t mean she couldn’t follow a career as an actress. She acted in the film Noites Alienígenas. This movie was selected to appear at the Festival de Gramado, where it won five Kikito awards.
Gleici’s post about her movie received a lot of positive attention on Instagram, with over 36K likes and many supportive comments from well-known names in the Brazilian public, such as Gaby Amarantos (actress and singer), Elana Valenaria (influencer), Barbara Micheline (female soccer player), and more.
I’m so happy for you, sweetie! Congratulations for everyone that played a part in this project.Elana Valenaria
Congratulations my dear friend, this is well deserved!Fatima Pissara (MYND‘s CEO)
The film Noites Alienígenas tells the story of Sandra, a resident of the suburbs, and Paulo, an indigenous man struggling with drug addiction and dealing with his ancestral heritage. The story focuses on Rivelino, an artist who left home as a teenager to pursue a career in street art. Gleici’s character, Sandra, plays a significant role in the film.
Gleici worked with famous Brazilian celebrities Xuxa (host, actress and singer) and Angélica (host, actress and singer) on Disney+’s Tarã. The show’s plot involves Amazonian legends and follows Gaia, who must save the planet from environmental disaster by taking an amulet to a sacred place in the Amazon.
The news of Gleici’s debut in the new series caused agitation on social media, especially on Twitter where posts about it received more than 10K likes. Fans are excited to see Gleici acting alongside Xuxa and Angélica, bringing back the nostalgia of their work together. Despite the lack of an official trailer, the anticipation for the film is high.
She recently finished recording this upcoming original Disney+ series which is set to be released in 2023. Gleici is investing in her acting career and the internet is looking forward to the release of the project.
O Disney+ divulgou as primeiras imagens oficiais de “Tarã”, sua nova série que marca o retorno de Xuxa a atuação, após 13 anos.— PAN (@forumpandlr) August 18, 2022
A produção ainda conta com Angélica, Bruno Garcia e Gleice Damasceno. pic.twitter.com/RpSUVTMFmD
Fans of Gleici have been excited about her new project Tarã, and have been hyped to see her potential in the role. The participation of Xuxa and Angélica has also contributed to the nostalgia and excitement surrounding the project. Many fans have expressed their enthusiasm for the project and are looking forward to its release.
Gleici typically receives around 30K likes on a personal post and a similar amount on sponsored content. Despite focusing on her acting career, Gleici has maintained a consistent following on social media and consistently receives a fair amount of likes and clicks on her posts. This indicates that her audience is interested in both her personal updates and sponsored content.
Gleici is a talented actress who has gained recognition for her work on the popular reality show Big Brother Brazil (BBB). Despite winning the cash prize and the BBB, she continues to work hard and make her way in the acting industry. In addition to her acting career, she’s is also a strong representation of black women from the state of Acre in Brazil.
2: Thelminha: The quiet storm that nobody saw coming (2020, 5.4M IG followers)
Thelma Assis, also known as Thelminha, is a talented and multi-faceted individual. Not only is she a participant in BBB 20, but she is also a doctor, working in four hospitals in the São Paulo area as an anesthesiologist. In her spare time, Thelminha is also a passionate samba dancer, a member of the front commission of the Mocidade Alegre samba school in São Paulo.
Thelminha comes from a humble family, but her parents always worked hard to provide her with the best education. She attended private schools throughout her life and she earned a 50% scholarship to study medicine after taking a three-year preparatory course.
In addition to her academic pursuits, Thelminha has always been involved in the arts. She danced ballet for many years and even taught ballet classes as a teenager. Thelminha’s dedication and hard work have led her to achieve great success in both her medical and artistic endeavors.
Inside the most watched house in Brazil: Gradually proving herself a potential winner
Throughout her time on the show, Thelminha was known for her strong principles and her willingness to stand up for what she believed in. She frequently engaged in discussions about social injustices, including racism, and was not afraid to speak out against those who disagreed with her.
The reason for discussion was that the other contestant didn’t wanted to contribute to the ”Xepa” ( the contestants use the currency they have earned during challenges to purchase food at a shop called Xepa).
Despite this, Thelminha also made many friends on the show, including Marcela and Giselly, who accompanied her from the beginning to the end of the game, as well as Pyong Lee, Babu Santana, Manu Gavassi, and Rafa Kalimann. Ultimately, Thelminha’s strong sense of principles and her friendships helped her emerge as the winner of BBB 20.
Commercial success after winning (deals, follower growth, financials)
Thelminha’s strategy and adherence to her principles throughout the game ultimately proved successful. Although she only gained popularity near the end of the competition, she emerged as the big winner, earning 44.1% of the votes and taking home the cash prize of BRL 1.5M.
At the end of the 20th season of the Brazilian Big Brother (BBB) show, Thelminha gained over 6M followers on her Instagram account.
The São Paulo City Hall has teamed up with Thelminha, to raise awareness about their efforts to combat Covid-19. The influential doctor, who has gained a massive following of over 6M since her win on the popular reality show, was hired to create a series of social media posts and participate in a 30-second commercial that will be aired across various platforms, including television, YouTube, and social networks.
The city hall invested a total of BRL 180K (equivalent to USD 34K) in this campaign, which includes three Stories on Thelminha’s official profile and a post on her Instagram feed. The video, uploaded to the São Paulo City Hall YouTube channel, has already received over 33K views on the platform.
Vogue magazine chose Thelminha to be a part of the 2022 Vogue Ball, which had a carnival ball theme. As soon as she entered the venue, the audience erupted in cheers. Thelminha looked stunning in a gold dress and her fans were in love with her look. Her Instagram post about the event received over 171K likes, leaving her audience in awe of her beauty. The magnitude of her beauty was truly impressive.
The photoshoot for Marie Claire was a success, and Thelminha shared more about her experiences as a public figure and healthcare professional in the interview. Fans loved her look, particularly her afro, and the post received 154K likes on Instagram. Thelminha always looks stunning, and her fans were thrilled to see more of her beautiful self on their screens. In the interview, she spoke about the challenges and rewards of balancing her career in healthcare with her public persona, and her followers were grateful for the insight.
In the Limão neighborhood, where I lived most of my life, there was a newspaper stand, and I would always walk by and stare, admiring and trying to see myself in the magazine covers. Throughout my life, there were always people who doubted me, underestimated my capacity, and told me not to live on dreams… Today, if I could go back in time and talk to that little girl of 10 years old who passed in front of the newspaper stand, I would say: Believe in yourself! Don’t give up on your dreams that one day you will be on the cover of Marie Claire.Thelminha, for Marie Claire Magazine
In difficult times, we need role models who demonstrate perseverance, enthusiasm, and optimism. Thelminha graced the cover of BAZAAR’s July issue, which received 770K likes on this single post, showcasing her significant influence in the fashion industry. The cover was a tribute to Donyale Luna, the first black woman to appear on the cover of Vogue magazine, and Thelminha’s representation of strong, determined black women who desire recognition resonated with her followers.
Donyale Luna was a pioneering figure in the fashion industry, known for breaking barriers as one of the first African American models to be featured on the cover of Vogue magazine. In addition to her successful modeling career, Luna was also an actress and muse for several notable fashion designers.
When Thelminha posts personal updates on her social media account and received 111K likes. However, when she posts sponsored content or advertisements, her likes range from 150K to 770K. This indicates that the BBB winner’s audience is highly engaged with her content and interested in the products or services she promotes in her sponsored posts. It also suggests that Thelminha has a strong understanding of her audience and knows how to effectively market to them.
She made wise financial choices with her prize money by investing and saving for a future home. She used her new fame to start a modeling career, appearing in magazines like Marie Claire Brazil and BAZAAR Brazil and securing high-profile modeling jobs through these publications. Her dedication and determination have proven to be successful, as she continues to excel in the entertainment industry.
1: Juliette Freire: IG phenomenon, from 4K to 33M followers (2021)
Juliette was born in Campina Grande, Paraíba, and grew up helping her mother at home. Despite coming from a poor background, she excelled in her studies and earned a law degree. The influencer has also worked as a makeup artist and has built a successful career as a digital influencer, host, and singer.
She also yearned for the action and excitement of a career in law enforcement. She wanted to be a police commissioner and was willing to put in the hard work and dedication required to achieve her dream.
Juliette loved singing in the church as a child but back then her family didn’t have the financial capabilities to allow Juliette musical education.
To supplement the low income she received from internships, Juliette began working as a makeup artist after starting to live on her own. She continued in this field for several years and eventually became a partner in a makeup studio in João Pessoa.
However, the COVID-19 pandemic led to the closure of Juliette’s studio. She had always dreamed of becoming a police commissioner and had even studied and prepared to take the necessary exams. But when the notice for the position was released on the same day that she received the call to join BBB 21, she had to choose between these two paths.
Inside the most watched house in Brazil: The cactus is flowering
Despite facing numerous challenges and difficulties during her time on the reality show, Juliette managed to showcase her unique personality, charisma, and empathy to the public. Her outgoing nature on the program helped her win over the audience and gain a large following on social media during her stay.
From the moment I set foot here, I knew that whatever would happen here would be the best for me.Juliette
Juliette committed to giving her all to the challenges and playing the game competitively, but she also promised to not engage in any harmful behavior during her time in the program. During her confinement on the reality show, Juliette’s internet fans referred to themselves as ‘Cactus’ in honor of Juliette’s appreciation for the plant as a symbol of resilience.
Juliette was a bright light in the lives of those who knew her. She brought joy to everyone who watched her, with her simplicity and pride in the place where she had grown up. She was a strong-willed and decided person, but at the same time, she was full of enthusiasm and energy.
Conflicts with some contestants started to emerge because she was always honest with her opinions, which sometimes led to misunderstandings with the other housemates. The influencer called the participants to address the ongoing conflicts. She mentioned an incident involving Lumena, who had gotten extremely upset when Juliette innocently complimented her clothes.
Lumena accused Juliette of mocking her and even went as far as condemning her as racist, but Juliette was genuinely surprised and hurt by the accusations because she hadn’t meant to offend Lumena in any way.
The contestant stood up and pointed at Juliette, and the situation escalated from there. The ‘sister’, who had been feeling increasingly isolated, wanted to have an open and honest conversation about these issues in order to try to resolve them.
Commercial success after winning (deals, follower growth, financials)
Juliette’s journey on the reality show “Big Brother Brazil” was one of great success and popularity. When she first entered the house, Juliette had just 4K followers on Instagram. But after three months of competing and ultimately winning the competition, her following had skyrocketed to an impressive 24M.
She was a formidable force on “Big Brother Brazil,” and it showed in the voting results. She received an impressive 90.15% of the votes, making her the winner with the highest percentage of votes in a triple final since the show’s first edition. On the final day of the program, there were a total of 633M votes cast.
In November 2021, Juliette won the iBest award through a popular vote, the Fandom Brazil award through an expert jury, the Instagrammer of the Year award through a popular vote, and the Music Fandom award through both a popular vote and expert jury. According to the CEO of iBest, the awards recognize Juliette as one of the best and biggest influencers in Brazil.
The iBest awards are a yearly event that recognize the top people and companies in the Brazilian digital market who have a lot of influence. These awards are very popular and are very important for people and companies who want to be seen as leaders in their industry.
It was a surprise that people perceived and accepted me as a singer– Juliette
In Brazil, in just 24 hours, the six songs on the album received 5.9M streams on Spotify. One of the tracks, “Diferença Mara,” was the second most played song on the platform in Brazil, with 1.25M streams.
Juliette’s song “Diferença Mara” reached #1 on Spotify Portugal, becoming the most played song among the top 50 in the country. The song was released in 2021, marking the start of Juliette’s singing career, and is part of her first EP.
The music video for “Diferença Mara” was the first to be released and has garnered over 7M views on YouTube. Prior to the release of her EP, Juliette set a national record with over 222K pre-saves on Spotify alone.
A pre-save is a feature that allows fans to reserve an upcoming release before it becomes available. When a fan pre-saves an album or song, it will automatically be added to their streaming library as soon as it is released.
Recently, Juliette launched a campaign to promote the Ginga festival, a Brazilian event that featured live performances from 28 other artists in addition to Juliette’s show. The festival aimed to offer a high-quality production, including live broadcasts of the World Cup. Juliette’s Instagram post about her participation in the festival received over 477K likes from her followers. Many of them were excited for the match and left comments about the result.
As Brazilians often watch soccer games while enjoying drinks and food, the festival was designed to offer a festive atmosphere for people to enjoy the games and see live performances from artists like Juliette. Many of Juliette’s followers were excited about the opportunity to experience the World Cup matches and Juliette’s live performances in one event.
Simultaneous concerts were held in cities throughout Brazil, including: Belo Horizonte, Brasília, Curitiba, Floripa, Fortaleza, Rio de Janeiro, Salvador, and São Paulo. Before the shows, the influencer and her band practiced and made final preparations for their performance at the “Ginga Brasil Festival – São Paulo” following a Brazil vs. Switzerland soccer game.
She also worked in a collection for the fashion brand Colcci, which includes swimsuits, dresses, and accessories, is inspired by the vibrant culture and natural beauty of Trancoso, a district in the Brazilian state of Bahia, her original post got an good response.
Colcci highlighted the influence of the local flora and fauna on the production of the collection’s various prints. The collection features swimsuits, dresses, and accessories, all designed to capture the essence of this paradise-like destination.
The ‘Raiz Brasileira’ collection pays homage to the lively energy and diverse culture of Brazil, taking inspiration from various regions throughout the country, such as Rio de Janeiro, Pernambuco, and Bahia. The collection aims to honor the cultural richness of the tropical country and offer a taste of its vibrant spirit to fashion-conscious consumers.
For Colcci’s advertisement she received an amazing response on Instagram, with over 514K likes on the post. Her followers had a lot of positive things to say about the ad, with many praising the way the color red complements her appearance, and saying that they feel inspired by her looks and the way she presents herself in the ad. Many commented on how stunning and self-assured she appears, and how much they enjoy seeing her in different fashion campaigns.
Juliette is known for getting high levels of engagement on her social media posts, and this is especially true when she is promoting brands. Typically, she receives more than 600K likes per post, making her one of the most engaging influencers at present.
Juliette is featured in a campaign for Anacapri for the first time, showcasing her uniqueness and enthusiasm through the use of vibrant colors in the collection’s multicolored sneakers, handbags, and sandals. The campaign highlights these qualities through the use of vibrant colors and the singer’s authenticity.
The brand’s video advertisement on Instagram, featuring Juliette, received 1.5M views and her own post promoting the collection garnered 266K likes. Juliette’s followers were particularly excited about the products featured in her latest advertisement, with many expressing their desire to purchase items from the collection due to her recommendations.
Many of the comments referred to Juliette as their ‘sun’ due to the summer theme of the ad, and said that they wanted to ensure they got their own pair of shoes because of her influence. The ad received an amazing response on Instagram, with over 514K likes on the post.
The BBB winner has proven herself to be one of the most profitable artists in the industry. She has become the main face of many active brands across a variety of fields, from beauty brands to magazines and TV shows.
Juliette consistently receives high levels of engagement on her social media posts, with her updates regularly getting over 1M clicks and her sponsored content or advertisements typically receiving between 500K to 1M. This demonstrates Juliette’s massive reach and influence within the industry, as well as the loyalty of her audience. Brands are consistently interested in working with Juliette due to her ability to reach and engage such a large audience.
Her talent as an artist is undeniable, and she still has a lot to offer the world. It is estimated that she charges around BRL 400K (equivalent to USD 78K) per post on Instagram.
The anticipation for the new contestants on the reality show Big Brother Brazil (BBB) is always high. Who do you think will be part of the 2023 edition? Do you have any predictions for potential new stars?
Bold Creators Club can help you reach your goals
To have a successful Instagram account, you need to put in the time and effort. You can’t just set up your account and expect people to start clicking on your links. You need an engaged audience that is interested in your brand. This is why running Instagram ads is still a good idea – it will help you build up a following and figure out what engages your target customers best.
Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.
When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country.
In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro.
It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.