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The Hobbit was a great success in Brazil that grossed 46.9 million(in Reais) and part of that success was its Co-Branding marketing campaign between the …

Artificial Intelligence have become one of the most talked about tools in recent times. There is still a stigma around the tool as something that …

While the U.S. government continues to evaluate a possible ban on TikTok, the Biden administration is looking to use the app’s influence to sway young …

Podcast consumption rates are highest in Sweden, Ireland, and Brazil, with over 40% of their population reporting that they listen to podcasts. with more than …

A new mobile app from ByteDance is gaining traction in the U.S., despite growing national security concerns around ByteDance’s China ties. Although ByteDance lists no …

TikTok has 1.051 Billion daily users on the planet, according to Statista data. The US market accounts for more than 10% of the total number …

The platform from OpenAI, had its activities suspended under data protection law in force in the European Union after it became suspected of disclosing the …

Disney has announced that it is abandoning its plans to build a metaverse of its own, and will lay off all employees from its “next-generation …

As one of the world’s largest festivals, Lollapalooza hosts numerous shows to entertain the public. The event covers a huge variety of genres such as …

Running a business and building a following isn’t a simple task, although that is no news that people are spending more time on social media, …

Since its beginning TikTok has invested in in-app purchases of coins, and this decision has proven to be the best way. In the previous year, …

Adaptability is fundamental to an entrepreneur’s skill set. Boca Rosa was put to the test to show how well she would handle the backlash before …

Adobe has launched its new AI image generator, Firefly, which is only trained on licensed or out-of-copyright content, and not the work of individual artists …

Did you ever heard the word ”Deinfluencer”? The internet might be seen as a no man’s land, and as far as we get people to …

This groundbreaking collaboration will see the catalog distributed to the TikTok audience for one week before its DSP release. The Death Row library has been …

The new WhatsApp Newsletters tool is supposed to work like a Telegram Channel, where admins can simultaneously send messages in a public chat to thousands …

Pedro Orochi, Tio Orochi, Orochinho.. he is known by so many names and yet his image has always been a part of anime fans’ minds …

Twitter has recently taken a significant stride by allowing the promotion of cannabis products on its platform, a move aimed at offsetting the substantial revenue …

The Internet is an everlasting change, and social media is an aspect that mirrors it. YouTube might face some tribulations imposed by their younger rival …

TikTok Four New Feeds | BCC

Knowing how much your campaign, product, or services may affect the environment is an essential aspect of your image in the line of business. Brands …

While Netflix has lost subscribers, Warner has lost revenue. Warner Bros. Discovery’s revenue fell in Q4 2022, missing analysts’ estimates due to a weak advertising …

The internet is a tool that if used wisely might be quite beneficial for your business. Marketing trends move in different directions depending on what’s …

If you’ve already been introduced to Brazilian pop culture you probably noticed her interviewing huge influencers and celebrities. Foquinha is currently one of the industry’s …

There have been a number of factors that have contributed to YouTube’s decision to focus more on its premium subscribers in 2023. One of the …

YouTube’s latest feature is set to be a game-changer for content creators and viewers alike. The multilingual audio feature with video dubbing allows creators to …

Let’s take a break from the business side of things and focus on the people who made Carnival even more exciting – the influencers. These …

Carnival is the biggest event related to Brazil when it comes to tourism and economic development, as it was discussed earlier. A profitable growth of …

TikTok creates a new tool for ads analysis, while YouTube is making moves to adapt to the growing podcast. But not all platforms are successful, …

Lucas Inutilismo is a well-known YouTuber, instrumentalist, and singer who achieved the quite hard task of making metal mainstream again. He was able to develop …

Carnival or ”Carnaval” the largest event in Brazil, has a significant influence on marketing, particularly in the fashion industry. After being impacted by the COVID-19 …

Podcasts have exploded in popularity in Brazil, with people tuning in for a variety of reasons. From staying informed about the latest news to being …

The obsession with Jade’s expressions amongst Brazilian users is prevalent on the platform, where they constantly use them as meme images. In addition to the …

Thaynara OG captivated a massive online community through her dynamic energy on Snapchat. If you’re from that era, you might have heard her famous catchphrase …

Influencer marketing has been revolutionized by the invasion of brand ambassadors, who have taken the strategy to new heights for companies. From former reality show …

Maisa Silva is a popular Brazilian influencer who has been in the spotlight since she was three years old. In 2018, she became the most-followed …

TikTok is a platform you probably can’t get your eyes off, due to its variety of interesting content that is available with just a few …

TikTok is known for its flashy, dance-filled videos, and diverse content, but Ramon broke the mold by sharing his simple way of life with his …

The cast for the new season of Big Brother Brazil is out! This edition features 22 contestants, 10 from the “Camarote’’ (celebrities) and 12 from …

Discover the story of Malena, the openly lesbian content creator who’s taking the Brazilian gaming industry by storm with her relatable and hilarious videos. Learn …

Looking for a dose of entertainment and insight from a top Brazilian gaming personality? Rafael Lange also known as ”Cellbit” is a popular Brazilian game …

IZA is a Brazilian singer known for her blend of R&B, pop, reggae, soul, and Afro-Brazilian elements. From her breakout single “Pesadão” to her latest releases, IZA’s …

If you’re a fan of Brazilian pop culture, you may remember “Tchakabum”, the popular group featuring Gracyanne Barbosa as the main dancer. Today, one of …

There is no question that Big Brother Brazil (BBB) is the biggest reality show in Brazil. The title “The Most Watched House in Brazil” is …

Are you a TikTok user? Chances are you’ve come across the phrase “Receba!” while scrolling through your feed. This iconic line was created by the …

Camilla de Lucas is a leading name in the Brazilian beauty market, constantly offering interesting content for the black community; self-titled as the ”real influencer” (blogueirinha real).In …

Paloma Santos or MC Loma is a famous Brazilian singer and social media star. She got famous overnight with the hit song ”Envolvimento” and recently …

Influencer marketing is an up and coming industry for video game companies, as it directly impacts their bottom line. In 2018 alone there was a …

Who doesn’t love a good meal? The food industry has been using food influencers and influencer marketing to get people talking about their products for …

As more and more people use Web3, businesses, brands, and content creators are turning to NFT influencer marketing to reach their goals. Cryptocurrency and tokens …

If you use Instagram a lot, then you might have heard of the Drudi sisters. They are Brazilian women who are very successful in social …

Paulo André, also known as PA, was born on August 20, 1998, in the state of São Paulo. He was first known for representing Brazil …

Arthur Queiroga Bandeira de Aguiar was born on March 3, 1989 in Rio de Janeiro, Brazil. He is an actor, singer, and swimmer. Arthur began …

Social commerce is a type of eCommerce where people buy products or services on social media platforms. It can also include clicking links on social …

If you are interested in the gaming industry, you probably know about Twitch. Even though the pandemic has caused many businesses to fail, Twitch is …

Daily our social feed is comprised of posts telling us how to eat healthily, take care of our skin, or even have better relationships. When …

Matheus Lordelo is a Brazilian youtuber who became known as Matheus Yurley. He became popular on YouTube by creating the channel with his name and …

How can you tell if your influencer marketing campaigns are successful? What metrics should you use to measure Influencer Marketing ROI? In this article, we’ll …

Brazil has brought us the most creative campaigns with influencers. With such young and cheeky creators, this is not a surprise. Brands love to work …

Mariana Matarazzo is a digital influencer with over 5 million followers on Instagram. She became famous from appearing on the reality show Power Couple. Mariana …

Sthefane Matos is a social media star, born in Bahia. Her biggest platform is Instagram, where she has 9 million followers, and she shares beauty …

Dani Choma is an Instagram and TikTok content creator from Paraná, Brazil. She became viral in the media, thanks to the cooking videos she loves …

You can improve your marketing strategy by deciding whether to focus more on online or offline marketing campaigns. The differences are clear between online influencer …

Creating a successful brand for your business can be a difficult process. It often takes a lot of hard work and planning. During this process, …

From the change on TikTok, with 10-minute TikToks, to TRUTH social media being live and passing by Facebook Reels, here are our pick choices for …

Some events in the future will be hybrids, combining different experiences to engage people. This will change the way fashion brands keep their audiences interested, …

The Fênomenos Podcast, hosted by streamer Gaules and ex-football player Ronaldo is on the air and the second episode counts with Neymar, the Brazilian football …

Instagram can be a powerful tool for marketing your business. You can use it to reach more people by sharing updates from micro-influencers. But can …

The growth of virtual influencers has been remarkable in the last few years. From Lil Miquela to Magalu, every country already has a well-known virtual …

Brand reputation has a strong power over consumers and their purchasing decisions. As a consumer, there are some brands that you automatically trust for quality. …

From “Take a break”, Instagram’s new feature, to the new partnership between Universal Music and the platforms Twitch and Amazon Music, and ending with the …

With an estimated $12 billion global market value, affiliate marketing is one of the most popular advertising methods in use today. US-based advertisers spend about …

In the last days of January and the first days of February, we have seen a lot of news in the digital world. From Khaby …

NFTs and Influencer marketing is a hot topic in the marketing world. On one hand, advances in crypto and blockchain technology are not a fantasy, …

Social media platforms are constantly changing their interfaces and features, allowing both creators and consumers to have a better experience on the internet. The latest …

It’s been estimated that by 2023, podcast advertising revenue will exceed $2 billion. And it seems as though this trend is only going to continue …

Top Influencer marketing strategies are an increasingly popular form of advertising for musicians. Studies say that 26% use this strategy to promote their music, and …

The biggest reason why the biggest influencers in South America refuse to work with a brand is usually that he can’t 100% identify with their …

There are three ways a brand can contact the best influencers: Working with an agency, having an in-house influencer marketing team, or just simply contacting …

Influencer marketing is a hot topic in the marketing world, leading companies to invest time and money in it. The problem comes when inexperienced companies …

Regardless of the ongoing challenges from rival platforms, along with regulatory concerns and even restrictions in some regions, the growth of TikTok continues to go …

According to recent studies, Americans spent 14 billion hours and $73.2 billion on online shopping in 2020 alone. The time for your eCommerce strategy is …

YouTube today announced its decision to make the dislike button count on videos private across its platform. The controversial move seems like a response by …

It’s been a long-standing debate in the marketing world whether loyalty is dead, but we know for certain that consumers will not easily forgive their …

Sainsbury’s is celebrating its status as the UK’s second-largest online grocery retailer, and it has done so in part by increasing its market share. Sainsbury’s …

Expanding your business to new markets can be an exciting opportunity for any company, but especially so in this day and age when people are …

The success of omnichannel fulfilment relies on the efficiency and accuracy with which inventory is managed. A key component in this process, as it was …

Facebook has become an integral part of everyday life for people around the world. It’s also one of many social media networks used as a …

TikTok and TNT Sports announce an innovative partnership in Brazil to expand the way fans follow UEFA Champions League. TikTok unites with TNT Sports, a …

Instagram recently announced a shift into video following the success of TikTok and YouTube, Instagram Video. Adam Mosseri, head of Instagram, pointed out that it …

Facebook has been a growing platform for advertisers to reach their diverse customer base. With over 2 billion monthly active users, it is one of …

User-created content are pictures or videos which customers of a brand publish on social media platforms like Instagram or TikTok. It’s so powerful because it …

It’s official, brands are turning to TikTok for content marketing. These logo redesigns by users have some of the worst aesthetics we’ve seen in a …

Why does BCC think that influencers could help with climate change? Influencers and content creators have the advantage of trust, people follow them and sometimes …

Disney Creators Lab shows how influencers are nothing new in the age of social media and online influence, but they’re not just reserving a seat …

It’s been less than a month since TikTok released their latest update and they’re already making changes. In this week’s beta release, TikTok is testing …

A recent study found that consumers who engage with online reviews are more likely to purchase from the company, as well as recommend it in …

Instagram is set to release Instagram Favorites. The new feature would reportedly let you identify which accounts are most relevant to see before other posts. …

The biggest threat facing humanity might be climate change. Science has been warning us for a while, and as the years have gone by, we’ve …

An influencer marketing agency is an organization that works with brands and social media platforms to run campaigns using popular figures on these sites. Some …

The world of influencer marketing is vast. It’s easy to get lost in all the options you could argue that Brazil is one of the …

The world of influencer marketing is vast. It’s easy to get lost in all the options and lose sight of what you’re looking for! This …

In today’s world, the marketing landscape is changing. Influencer marketing is not just about celebrities anymore. The creator economy has shifted into a new era …

Social media is evolving and with that, every aspect surrounding it also evolves. From social media marketing done by companies to the way influencers and …

A study by GRIN has shown that eCommerce trends and online shopping buying behaviour are shifting through the years, especially between men and women. The …

Globalization and social media allowed travel to become an everyday job for many people. Travel influencers emerged and boosted the tourism industry numbers creating new …

The new era of marketing has brought us to the digital world. Social media, smartphones, likes and interactions opened up the world for the Brazilian …

Instagram is one of the most popular social media platforms worldwide, mixing people from all backgrounds. Many football players are well known for their strong …

It is known that Cristiano Ronaldo is a rockstar. During a press conference before a match on the UEFA EURO 2020, the Cristiano Ronaldo Coca-Cola …

The best fashion influencers and the biggest brands are boosting the markets of social commerce and brands are aware of this phenomenon. Social commerce is …

Influencers’ marketing agencies are constantly faced with the challenge of selecting the right influencer for a campaign. The number of followers may be a good …

Livestreaming eCommerce has taken over the internet and is becoming the main form of promotion and selling for many brands. Livestreaming in Brazil became important …

Creating a strong relationship with your brand’s influencers is important. This is called Influencer Relationship Management and is a crucial part of Brazilian influencers’ marketing. …

Launching a new app on digital stores may be a challenge as there are millions of apps available and being launched every day. The best …

Since the emergence of TikTok in popular culture, fashion content has been a focus of interest on the internet. TikTok Fashion creators gained attention and …

YouTube is the second most popular website in the world. The video platform gathered more than 20 billion visits in 2020, second behind Google. This …

Influencer marketing has been the key choice for companies that want to advertise in a new market and almost every B2C brand already has a …

Instagram is already one of the biggest platforms in the world. With millions of users accessing social media daily, Instagram decided to merge the brand’s …

Branding has been a topic of discussion for the past years, as companies began to understand that it is a powerful competitive advantage. The best …