YOUR COMPASS

SETTING SAIL TO THE FASTEST GROWING INFLUENCER MARKET ​

Influencer marketing in Brazil and South America

In order to learn more about influencer marketing in Brazil and its peculiarities, below you can find a series of blog articles covering a wide range of topics. The Brazilian market in particular has grown enormously in the last few years and continues to do so, which is why in-depth knowledge can help you understand and exploit the market even better. In this fast-growing influencer market, orientation is needed – find various articles on the topic that is currently on your mind below. Learn more about influencer marketing in Brazil and South America and the Bold Creators Club!

You can also directly schedule an appointment with us and we will elaborate together how you can best exploit your opportunities within the Brazilian market.

Influencer marketing is an up and coming industry for video game companies, as it directly impacts their bottom line. In 2018 alone there was a …

Who doesn’t love a good meal? The food industry has been using food influencers and influencer marketing to get people talking about their products for …

As more and more people use Web3, businesses, brands, and content creators are turning to NFT influencer marketing to reach their goals. Cryptocurrency and tokens …

If you use Instagram a lot, then you might have heard of the Drudi sisters. They are Brazilian women who are very successful in social …

Paulo André, also known as PA, was born on August 20, 1998, in the state of São Paulo. He was first known for representing Brazil …

Arthur Queiroga Bandeira de Aguiar was born on March 3, 1989 in Rio de Janeiro, Brazil. He is an actor, singer, and swimmer. Arthur began …

Social commerce is a type of eCommerce where people buy products or services on social media platforms. It can also include clicking links on social …

If you are interested in the gaming industry, you probably know about Twitch. Even though the pandemic has caused many businesses to fail, Twitch is …

Daily our social feed is comprised of posts telling us how to eat healthily, take care of our skin, or even have better relationships. When …

Matheus Lordelo is a Brazilian youtuber who became known as Matheus Yurley. He became popular on YouTube by creating the channel with his name and …

How can you tell if your influencer marketing campaigns are successful? What metrics should you use to measure Influencer Marketing ROI? In this article, we’ll …

Brazil has brought us the most creative campaigns with influencers. With such young and cheeky creators, this is not a surprise. Brands love to work …

Mariana Matarazzo is a digital influencer with over 5 million followers on Instagram. She became famous from appearing on the reality show Power Couple. Mariana …

Sthefane Matos is a social media star, born in Bahia. Her biggest platform is Instagram, where she has 9 million followers, and she shares beauty …

Dani Choma is an Instagram and TikTok content creator from Paraná, Brazil. She became viral in the media, thanks to the cooking videos she loves …

You can improve your marketing strategy by deciding whether to focus more on online or offline marketing campaigns. The differences are clear between online influencer …

Creating a successful brand for your business can be a difficult process. It often takes a lot of hard work and planning. During this process, …

From the change on TikTok, with 10-minute TikToks, to TRUTH social media being live and passing by Facebook Reels, here are our pick choices for …

Some events in the future will be hybrids, combining different experiences to engage people. This will change the way fashion brands keep their audiences interested, …

The Fênomenos Podcast, hosted by streamer Gaules and ex-football player Ronaldo is on the air and the second episode counts with Neymar, the Brazilian football …

Instagram can be a powerful tool for marketing your business. You can use it to reach more people by sharing updates from micro-influencers. But can …

The growth of virtual influencers has been remarkable in the last few years. From Lil Miquela to Magalu, every country already has a well-known virtual …

Brand reputation has a strong power over consumers and their purchasing decisions. As a consumer, there are some brands that you automatically trust for quality. …

From “Take a break”, Instagram’s new feature, to the new partnership between Universal Music and the platforms Twitch and Amazon Music, and ending with the …

With an estimated $12 billion global market value, affiliate marketing is one of the most popular advertising methods in use today. US-based advertisers spend about …

In the last days of January and the first days of February, we have seen a lot of news in the digital world. From Khaby …

NFTs and Influencer marketing is a hot topic in the marketing world. On one hand, advances in crypto and blockchain technology are not a fantasy, …

Social media platforms are constantly changing their interfaces and features, allowing both creators and consumers to have a better experience on the internet. The latest …

It’s been estimated that by 2023, podcast advertising revenue will exceed $2 billion. And it seems as though this trend is only going to continue …

Top Influencer marketing strategies are an increasingly popular form of advertising for musicians. Studies say that 26% use this strategy to promote their music, and …

The biggest reason why the biggest influencers in South America refuse to work with a brand is usually that he can’t 100% identify with their …

There are three ways a brand can contact the best influencers: Working with an agency, having an in-house influencer marketing team, or just simply contacting …

Influencer marketing is a hot topic in the marketing world, leading companies to invest time and money in it. The problem comes when inexperienced companies …

Regardless of the ongoing challenges from rival platforms, along with regulatory concerns and even restrictions in some regions, the growth of TikTok continues to go …

According to recent studies, Americans spent 14 billion hours and $73.2 billion on online shopping in 2020 alone. The time for your eCommerce strategy is …

YouTube today announced its decision to make the dislike button count on videos private across its platform. The controversial move seems like a response by …

It’s been a long-standing debate in the marketing world whether loyalty is dead, but we know for certain that consumers will not easily forgive their …

Sainsbury’s is celebrating its status as the UK’s second-largest online grocery retailer, and it has done so in part by increasing its market share. Sainsbury’s …

Expanding your business to new markets can be an exciting opportunity for any company, but especially so in this day and age when people are …

The success of omnichannel fulfilment relies on the efficiency and accuracy with which inventory is managed. A key component in this process, as it was …

Facebook has become an integral part of everyday life for people around the world. It’s also one of many social media networks used as a …

TikTok and TNT Sports announce an innovative partnership in Brazil to expand the way fans follow UEFA Champions League. TikTok unites with TNT Sports, a …

Instagram recently announced a shift into video following the success of TikTok and YouTube, Instagram Video. Adam Mosseri, head of Instagram, pointed out that it …

Facebook has been a growing platform for advertisers to reach their diverse customer base. With over 2 billion monthly active users, it is one of …

User-created content are pictures or videos which customers of a brand publish on social media platforms like Instagram or TikTok. It’s so powerful because it …

It’s official, brands are turning to TikTok for content marketing. These logo redesigns by users have some of the worst aesthetics we’ve seen in a …

Why does BCC think that influencers could help with climate change? Influencers and content creators have the advantage of trust, people follow them and sometimes …

Disney Creators Lab shows how influencers are nothing new in the age of social media and online influence, but they’re not just reserving a seat …

It’s been less than a month since TikTok released their latest update and they’re already making changes. In this week’s beta release, TikTok is testing …

A recent study found that consumers who engage with online reviews are more likely to purchase from the company, as well as recommend it in …

Instagram is set to release Instagram Favorites. The new feature would reportedly let you identify which accounts are most relevant to see before other posts. …

The biggest threat facing humanity might be climate change. Science has been warning us for a while, and as the years have gone by, we’ve …

An influencer marketing agency is an organization that works with brands and social media platforms to run campaigns using popular figures on these sites. Some …

The world of influencer marketing is vast. It’s easy to get lost in all the options you could argue that Brazil is one of the …

The world of influencer marketing is vast. It’s easy to get lost in all the options and lose sight of what you’re looking for! This …

In today’s world, the marketing landscape is changing. Influencer marketing is not just about celebrities anymore. The creator economy has shifted into a new era …

Social media is evolving and with that, every aspect surrounding it also evolves. From social media marketing done by companies to the way influencers and …

A study by GRIN has shown that eCommerce trends and online shopping buying behaviour are shifting through the years, especially between men and women. The …

Globalization and social media allowed travel to become an everyday job for many people. Travel influencers emerged and boosted the tourism industry numbers creating new …

The new era of marketing has brought us to the digital world. Social media, smartphones, likes and interactions opened up the world for the Brazilian …

Instagram is one of the most popular social media platforms worldwide, mixing people from all backgrounds. Many football players are well known for their strong …

It is known that Cristiano Ronaldo is a rockstar. During a press conference before a match on the UEFA EURO 2020, the Cristiano Ronaldo Coca-Cola …

The best fashion influencers and the biggest brands are boosting the markets of social commerce and brands are aware of this phenomenon. Social commerce is …

Influencers’ marketing agencies are constantly faced with the challenge of selecting the right influencer for a campaign. The number of followers may be a good …

Livestreaming eCommerce has taken over the internet and is becoming the main form of promotion and selling for many brands. Livestreaming in Brazil became important …

Creating a strong relationship with your brand’s influencers is important. This is called Influencer Relationship Management and is a crucial part of Brazilian influencers’ marketing. …

Launching a new app on digital stores may be a challenge as there are millions of apps available and being launched every day. The best …

Since the emergence of TikTok in popular culture, fashion content has been a focus of interest on the internet. TikTok Fashion creators gained attention and …

YouTube is the second most popular website in the world. The video platform gathered more than 20 billion visits in 2020, second behind Google. This …

Influencer marketing has been the key choice for companies that want to advertise in a new market and almost every B2C brand already has a …

Instagram is already one of the biggest platforms in the world. With millions of users accessing social media daily, Instagram decided to merge the brand’s …

Branding has been a topic of discussion for the past years, as companies began to understand that it is a powerful competitive advantage. The best …

Instagram has become a major part of everyday life. Either by posting photos or using Instastories for daily updates, Instagram connects millions of users throughout …

The beauty industry has been one of the most engaging industries on the internet. Coming from blogs back in 00s, where hundreds of bloggers would …

Companies are taking influencer marketing very seriously, and for a good reason. Social media has been rocking the internet world and the business world since …

TikTok sudden boom has shaken the industry for influencers marketing. This caused companies to look to the platform searching for advertising with the best influencers, …

Brazilian beauty influencers are one of the biggest sectors for influencer marketing in Brazil. They use their big platforms and engage with their followers to …

Travelling has been the dream of many for years, and globalization has allowed that to happen easily. This boosted the tourism industry numbers and created …

Influencer marketing keeps growing every day, as brands understand that this is an important part of a marketing strategy to penetrate a new market. The …

Since its launch in 2016, and after buying Musical.ly in 2017, TikTok has become the most downloaded app in the world. With more than 600 …

Podcasts have been growing in popularity the last years, not only in the number of listeners, but also in the variety of offers. With the …

The live streaming industry grew drastically in the last year. A technology that allows viewers to watch creators that are producing and sharing videos of …

Brazil is well-known for many reasons. While some people mainly know the country because of its famous Carnaval or the beautiful and sunny beaches, others …

In 2019, Brazil ranked 14th on a global scale of the gaming industry, with 75.7 million players and 59% of users watching videos related to …

The world of social media has grown massively in the last decade. Influencers took over the biggest platforms and sharing, editing and creating photos, videos …

Influencers Marketing has been growing significantly, being rated by marketers as the fastest-growing channel for online customer acquisition. But how can a company measure the …

Reality shows have been changing the television industry since the early 00’s. Shows like Idols and Big Brother quickly became worldwide franchises that took over …

Since the launch of the social network Orkut, a social media network that facilitated communication between friends, colleagues and family, similar to Facebook, the Brazilian …

Virtual influencers are computer-generated imagery (CGI) characters. They are created with virtual influencer AI (Artificial Intelligence) elements. Several operators and corporations create them for branding …

How is it possible to double your sales in beauty products with Brazilian Instagram influencers marketing? With this article, you will discover how a well-run …

Beauty, it’s in the Brazilian Culture – Brazil has been a long-standing key beauty market globally thanks to the Brazilian’s obsession with beauty. Deeply rooted …

Brazilians influencers market all began with Orkut in 2008. Created by Google employee Orkut Büyükkökten, Orkut had such a large user base (more than 50%) …

Since 2015, there has been a steady and rapid rise in global influencer marketing spending by brands. In 2020, this market is expected to be …

If you ever question the power of a strong influencer strategy, the answer should be that it helps you in a myriad of ways- connect with target audiences..

Brands at large are beginning to embrace the concept of influencer marketing and it is primarily because of its ability to drive a higher return …

There is a growing fad for influencer marketing, be it a small or a large corporation. This kind of disruptive marketing is evolving so much so that brands..

As a German marketing influencer agency putting a focus on Brazil might not be the most obvious move. Bold Creators Club has been established out …