TikTok, has recently made changes to its homepage by adding new topic feeds alongside the existing “Following” and “For You” feeds. The new feeds are dedicated to the categories of Sports, Fashion, Gaming, and Food.
The latest redesign on the app has introduced a new feature that allows users to swipe between different feeds, each showcasing content related to specific categories. This update provides users with a more seamless and efficient way to access content that is relevant to their interests, without having to spend time searching for it.
The current “Following” and “For You” feeds are not specific, and users may come across a range of different types of content within minutes. For example, one may see a funny cat video and then a sad story video right after.
With the new categories, users can select the type of content they want to see at that moment, such as browsing the Fashion feed for inspiration or the Food feed for dinner ideas. This redesign aims to make it more convenient for users to find and consume content on the platform.
With the recent update, users of the app now have access to new feeds that offer a more streamlined and user-friendly experience for finding and consuming content. Although users can still search for specific content within the app, the new feeds provide a more cohesive and straightforward way to access and watch specific types of content.
However, some users may not be fond of the change as the homepage may feel overcrowded with many different things already. Nonetheless, TikTok is likely hoping to reach a more defined audience with these new categories and better align itself with its competitors such as YouTube, which has had topic categories on its homepage for quite some time.
At present, it remains unclear whether TikTok will stick to its current four content categories or expand its offerings in the future. Given the platform’s ongoing evolution and commitment to meeting the diverse interests of its users, content creators, and brand partners, it would hardly be surprising to see TikTok introduce additional categories in the coming months or years — such as books or movies, for example.
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Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.
When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, and social and cultural movements within the country.
In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro.
It is really hard to keep up with the constant changes in pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.