While the U.S. government continues to evaluate a possible ban on TikTok, the Biden administration is looking to use the app’s influence to sway young voters. This is part of the project to raise awareness for young voters.
Biden’s administration intends to collaborate with social media influencers within local communities during Biden’s visits to these regions. This partnership aims to amplify the impact of the message, with a particular focus on TikTok and Instagram as the primary platforms for this endeavor.
Biden’s team plans to collaborate with influencers in local communities to increase the impact of their message, coinciding with Biden’s visits to these areas. TikTok and Instagram will be the primary platforms for this effort, as young people are highly engaged on both.
While there is a potential conflict, as Biden is considering banning TikTok altogether, it is also possible that using the platform for political campaigning could highlight his potential influence.
This situation reflects the current media landscape, where a Chinese-owned platform seen as a potential vector of foreign influence is also a crucial tool for connecting with potential voters.
It remains unclear whether the White House will go through with the ban, but recent developments, such as TikTok’s chief appearing before the US Senate and Chinese aggression in Taiwan, do not bode well for the app’s future.
However, until then, Biden’s team will continue to use it to maximize their message among young people. This is a noteworthy commentary on the state of media in 2023.
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Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.
When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, and social and cultural movements within the country.
In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro.
It is really hard to keep up with the constant changes in pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.