A new mobile app from ByteDance is gaining traction in the U.S., despite growing national security concerns around ByteDance’s China ties. Although ByteDance lists no affiliation with Lemon8, there are clear signs that the two companies are connected.
The app, which caters to the Generation Z audience, features a mix of videos and photos in a structure reminiscent of TikTok and Pinterest combined. unlike TikTok, the app allows users to upload still photos. Lemon8’s aesthetic is more artistic, colorful, and aspirational than TikTok’s, reminiscent of Pinterest in some respects. Lemon8’s impressive growth at such an early stage demonstrates the popularity that Chinese apps have over American users, It also shows how determined ByteDance is to grow in the US market, while debates over taking action under TikTok rumble on.
Lemon8 has been installed 17 million times globally since its launch in March 2020, according to Apptopia. It has been installed in the US 650,000 times in the last week and a half.
Japan is Lemon8’s largest market, accounting for 36.5% of its lifetime downloads. The app has a considerable following in Asia and Southeast Asia. Within so many instabilities with the future of TikTok Lemon8 is certainly an interesting app that has brought a bold proposition to keep an eye on.
Bold Creators Club can help you reach your goals
To have a successful Instagram account, you need to put in the time and effort. You can’t just set up your account and expect people to start clicking on your links. You need an engaged audience that is interested in your brand. This is why running Instagram ads is still a good idea – it will help you build up a following and figure out what engages your target customers best.
Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.
When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, and social and cultural movements within the country.
In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro.
It is really hard to keep up with the constant changes in pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.