Bold & Daily: WhatsApp is working on a newsletter

The new WhatsApp Newsletters tool is supposed to work like a Telegram Channel, where admins can simultaneously send messages in a public chat to thousands of people.

WhatsApp Newsletter

In the latest Beta version of WhatsApp for Android, a “Newsletter” section was discovered in the Status tab. “Stay up-to-date on topics that matter to you.

WhatsApp has 2 billion daily active users. Even if a small fraction of this user base shows interest in Newsletters, WhatsApp could become the largest newsletter within a month.

WhatsApp could provide a superior Newsletter experience by allowing users to read all news within the instant messaging app. The development of Newsletters was built with privacy in mind: users will be able to control who they follow, and no one else will be able to see who they follow, regardless of whether or not they are on their contact list.

Also, the Newsletter is marked as a private tool because the people who will create and join a Newsletter are in a private space, as their phone numbers and personal information are always hidden by default.

How can WhatsApp create profit with this new asset?

WhatsApp Newsletter
How the WhatsApp Newsletter looks like

Well, advertising within Newsletters works differently from other forms of Digital Marketing as Newsletters fall directly into the inbox of the audience, being a more direct way to reach readers and avoiding any form of ad blocking. Since WhatsApp is not only an application with an amazing 98% open rate and a 45-60% click-through rate, the chance of responses to this new, more formalized form of sales is a new frontier.

Bold Creators Club can help you reach your goals

To have a successful Instagram account, you need to put in the time and effort. You can’t just set up your account and expect people to start clicking on your links. You need an engaged audience that is interested in your brand. This is why running Instagram ads is still a good idea – it will help you build up a following and figure out what engages your target customers best.

Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.

When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, and social and cultural movements within the country. 

In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro. 

It is really hard to keep up with the constant changes in pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.