Running a business and building a following isn’t a simple task, although that is no news that people are spending more time on social media, what will make these numbers grow depends on the marketing strategy for the business. In the long run, social media influencers have shown to be a quite useful tool to attract numbers for your business. In this article we’re gonna check the benefits of having a influencer connected with your brand.
Research by Statista revealed that by 2025, the global market size for influencer marketing is expected to surpass 22.2B USD.
In recent years, online advertising has become increasingly prevalent. Companies use various tactics to reach their target audience, including social media ads and display ads.
However, a 2021 study revealed that a significant number of individuals between the age of 25-34 are using ad blockers. The study showed that 47% of participants in this age group use a desktop ad blocker, and 34% use a mobile ad blocker.
One approach companies are taking is to work with influencers to promote their products authentically. People are more likely to watch an influencer promote a business they believe in than watch a conventional advertisement. Influencers have built trust with their followers, and their recommendations are more considered than traditional ads.
As the use of ad blockers continues to increase, companies must explore alternative marketing strategies to reach their target audience. Influencer marketing is one such strategy that has gained popularity in recent years. People are more likely to engage with authentic influencer content than with conventional ads.
Increase the variety of your content
When you work with business and marketing, it’s important to consistently come up with fresh and creative ideas to promote your brand. But let’s face it, constantly brainstorming new content ideas can be draining and time-consuming – especially if you’re working with a small team. Fortunately, there’s a solution: partnering with experienced influencers can bring new life to your business.
Influencers are experts at crafting content that engages and resonates with their followers. By teaming up with influencers, you can tap into their creativity and benefit from their unique perspective on your brand. They can offer exciting ideas for promoting your product or service that you may not have considered, all with minimal effort required on your part.
If you want to keep the costs down hire micro-influencers. These influencers typically have between 1,000 and 100,000 followers on social media, but their audiences are highly engaged and more likely to trust their recommendations.
Working with a influencer can engage a younger audience
Generation Z, the demographic group born between the late 1990s and early 2010s, holds immense purchasing power of approximately USD 150B. They heavily rely on social media platforms to research products and services before making a purchase.
It’s estimated that around eight out of ten consumers post online at least once every week, according to Tom Mainelli, general vice president of devices and consumer research at IDC.
Organizations of all types can benefit from influencer marketing strategies, given the power of popular content creators. This approach helps in building customer trust, especially among younger generations who value it highly. Most influencers have already gained their audience’s trust, making it easier for businesses to reach out to new consumers and get more exposure from verified sources.
If your product or service doesn’t have a wealth of information on social media platforms, Gen Z shoppers may be swayed by competitors who have the necessary content. While creating images, videos, and posts can take a lot of resources, outsourcing them to creators can be more cost-effective than developing them in-house.
It’s essential to have your creators cover a variety of information, including reviews, tutorials, and use cases, to appeal to potential customers across different segments.
Bold Creators Club can help you reach your goals
To have a successful Instagram account, you need to put in the time and effort. You can’t just set up your account and expect people to start clicking on your links. You need an engaged audience that is interested in your brand. This is why running Instagram ads is still a good idea – it will help you build up a following and figure out what engages your target customers best.
Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.
When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country.
In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro.
It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.