3 campaigns we love from Brazil: Samsung Brasil, Banco Itaú, Brahma

Campaigns we love

Brazil has brought us the most creative campaigns with influencers. With such young and cheeky creators, this is not a surprise. Brands love to work with Brazilian influencers and the campaigns they can do together are the best. Here are some of the campaigns we love from Brazil. From Samsung Brasil at Lollapalooza Brasil to Banco Itaú and Brahma.

Samsung Brasil at Lollapalooza Brasil

One of the best campaigns recently has been the activation the team of Samsung Brasil did at Lollapalooza Brasil, in São Paulo.

The tech giants created a Samsung Galaxy booth inside the event grounds that anyone could visit, complete challenges, and win gifts. To complement this physical Samsung space, the brand had a team of influencers who served as ambassadors for the brand during the event.

The #TeamGalaxy featured some big names on social media like Juliano Floss (2.4M followers on Instagram, 6.7M followers on TikTok), João Almeida (1.2M followers on Instagram), Júlia Franco (2.1M followers on Instagram and Maria Clara Garcia (6.3M on Instagram and over 15M on TikTok). This was already a familiar team to the brand, as they have been serving as Samsung ambassadors for a few months.

Activating influencers in a young and modern space allowed Samsung to stand out at the festival, with several people visiting their booth to learn about the challenges and influencers present.

It also allowed Samsung to gain even more coverage on social networks, since several people visited the stand and took pictures, tagging the brand.

The importance of brand ambassadors for Samsung Brasil at Lollapalooza Brasil

A brand ambassador is a person chosen by the company to represent its products and services and create a brand identity, especially on social platforms.

Top influencer marketing strategies leverage the music industry
Brand Ambassadors are the key for many brands in Brazil

They are usually chosen because they represent the vision of the company and their big fanbase is the focus group for marketing strategies.

Brazilian influencers are usually the most engaging influencers on every platform, as the Brazilian people are very strong on social media. That is why Brazilian brand ambassadors stand out from the rest.

While many other influencers usually have an engagement rate between 5% and 10%, Brazilian brand ambassadors are able to reach 15% and more, as they create innovative content for their fans.

That is why Samsung Brasil is so strong with its brand ambassadors team, partnering with creators that they believe share the same values as the brand. Creators like João Almeida, known on social media for his photography, are the key for the brand to remain competitive in the smartphone market, where big competitors are always hunting for a piece of market share.

Banco Itaú and love brands

Banco Itau always brings us some of the most creative partnerships with influencers in Brazil.

Source: Itaú

On their Instagram (@itau) we can find several works with influencers, from micro-influencers with little more than 10k followers, to Instagram giants.

And the coolest thing is that they don’t stop at “common” influencers. The brand also works with artists to create unique posts.

One of the campaigns we love in Brazil is Itaú’s campaign with influencer Gabriela Hebling for the LGBTQIA+ target audience.

The campaign is based on three different Reels posted on Itaú’s Instagram and tells three stories. In the first, the influencer talks about living alone and getting organized financially. The branding is perfectly placed since we are dealing with a bank. In the second Reels, Gabriela talks about the importance of her circle of friends in supporting single life and financial management. Finally, the influencer gives tips on how to create perfect dates without spending too much money.

The campaign is very well planned and meets the desired goal: love relationships and financial management. Even not using an influencer focused on economics or finance, the brand manages to create a narrative that interests more people and, in partnership with the young language of the influencer, gets closer to its target audience.

Brahma and the work with mega influencers

The Brahma beer brand is always quite strong in its social media work, especially when making memorable partnerships with major influencers. So it was not surprising when the company pulled a mega campaign for Carnival.

The idea? “Even with the cancellation of carnival in the streets of Brazil, our influencers can still surprise. 

And they did.

In this partnership, the brand went in search of mega influencers, among them:

  • Bil Araújo – 6.4M followers on Instagram
  • Arthur Picoli – 4.8M followers on Instagram
  • Deborah Secco – 23.2M followers on Instagram
  • Sarah Andrade – 8.4M followers on Instagram
  • Gizelly Bicalho – 4.5M followers on Instagram
  • Sabrina Sato – 31.3M followers on Instagram

In total, we are talking about more than 78M followers engaged in this Carnival campaign.

Although it is true that working with macro-influencers requires significant investment, there exist several benefits attached to them:

  • Access to a wider range of audiences, which implies more reach.
  • Time is managed well in the absence of micromanaging a larger number of influencers. 
  • Increased professionalism
  • Helps mitigate the risk of fake followers and boosts engagement.

Bold Creators Club can help you reach your goals

To have a successful Instagram account, you need to put in the time and effort. You can’t just set up your account and expect people to start clicking on your links. You need an engaged audience that is interested in your brand. This is why running Instagram ads is still a good idea – it will help you build up a following and figure out what engages your target customers best.

Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.

When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country. 

In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro. 

It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.