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Fueling Bundesliga hype for Gen Z across the globe!

We ignited Gen Z’s excitement to watch Bundesliga across the globe and travel to Germany to experience games live.
The Challenge

Bundesliga had one mission: ignite excitement in Gen Z audiences worldwide to watch their matches and spark interest in traveling to Germany for live games. The goal was to engage the 18-30 crowd, known for their love of adrenaline, bold content, and viral trends. Bundesliga’s legacy of action-packed football needed to captivate this younger, global audience, so they turned to us to find influencers who could make it happen—creators who live and breathe football and know how to speak Gen Z's language across social platforms.

The Solution

We partnered with carefully selected, popular influencers with strong presences in sports and lifestyle. Together, we launched a high-energy campaign on TikTok and Instagram featuring viral challenges, bold football content, and authentic storytelling. This approach resonated deeply, generating 5 million views and an impressive 9% engagement rate.Our influencer-driven strategy introduced Bundesliga to a global Gen Z audience, sparking a cross-border buzz that showcased the league’s international appeal. Football became more than just a game—it transformed into an irresistible experience that blended the excitement of Bundesliga with the thrill of global discovery.

Group 37
Views:

5.0M

Group 36
ER:

9%

Group 38
Influencers:

3

Group 37
Views:

3.0M

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Group 36
ER:

10%

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Group 38
Influencers:

12

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We are The Vertical Video Experts. We develop, produce and promote world famous social media channels, tailored especially to vertical video formats like TikTok and Instagram Reels.

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