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São Paulo Wears Their Calvins

Brazilian's hottest and boldest influencers boldly showing off their "Calvins" in the coolest streets of São Paulo to millions of their fans. Provocative and Gen-Z worthy.
The Challenge

With high digital penetration and rising brand consciousness amongst Gen-Z and Millennials, Calvin Klein found its target audience for a huge market growth potential. Calvin Klein also recognise their strong brand appeal to Gen Z and Millennials as they have high exposure to global social media trends and international brand awareness. Therefore, it believes that the key to stronger brand presence is through influencer marketing campaigns.

The Solution

Calvin Klein, known for its bold controversial and provocative advertisements, wanted their infamous Calvin underwear to become fashionable wear for the trendiest Brazilian Gen Z and Millennials on the street. To increase their brand affluence, Calvin Klein collaborated with 5 of our hottest influencers boldly showing off ’their Calvins’ in the coolest streets of São Paulo to millions of their fans. This popular campaign instantly became an overnight sensation and successfully imprinted Calvin Klein’s provocative appealingness brand image into the minds of Brazilians Gen-Z and Millennials.

Group 37
Views:

3.0M

Group 36
ER:

10%

Group 38
Influencers:

12

Group 37
Views:

3.0M

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Group 36
ER:

10%

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Group 38
Influencers:

12

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Influencers who participated in the campaign:

Abner Pinheiro

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1.1m

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4.4m

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0.9m

Life-embracing, family-loving, and highly engaging.
0%
Engagement

Sthefane Mato

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3.2m

Icon 2

11.0m

Icon 3

5.9m

Powerful woman, loving mother, Brazilian idol.
0%
Engagement

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Calvin Klein collaborated with 5 of our hottest influencers boldly showing off ’their Calvins’ in the coolest streets of São Paulo.
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Jessica Belcost

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1.2m

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0.6m

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0.1m

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Jully Molinna

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6.7m

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6.3m

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12.0m

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Victor Igoh

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0.1m

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7.4m

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1.0m

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