--- title: Case Study - Calvin Klein --- [Skip to content](https://boldcreators.club/case-studies/calvin-klein#main-content) [![bold-creators-club-1](https://boldcreators.club/hs-fs/hubfs/bold-creators-club-1.png?width=614&height=100&name=bold-creators-club-1.png "bold-creators-club-1")](https://boldcreators.club/?hsLang=en) - [Case Studies](https://boldcreators.club/case-studies) - [Services](https://boldcreators.club/services) - [Contact](https://boldcreators.club/contact) Search - There are no suggestions because the search field is empty. [Get in touch](https://boldcreators.club/contact?hsLang=en) ![logo-cs](https://boldcreators.club/hubfs/logo-cs.png "logo-cs") ![iPhone-Mockup-2 2](https://boldcreators.club/hubfs/iPhone-Mockup-2%202.png "iPhone-Mockup-2 2") ![iPhone-Mockup-2 5](https://boldcreators.club/hubfs/iPhone-Mockup-2%205.png "iPhone-Mockup-2 5") ![iPhone-Mockup-2 6](https://boldcreators.club/hubfs/iPhone-Mockup-2%206.png "iPhone-Mockup-2 6") #### São Paulo Wears Their Calvins ##### Brazilian's **hottest and boldest influencers** boldly showing off their "Calvins" in the coolest streets of São Paulo to millions of their fans. **Provocative and Gen-Z worthy.** ****###### **The Challenge** With high digital penetration and rising brand consciousness amongst Gen-Z and Millennials, Calvin Klein found its target audience for a huge market growth potential. Calvin Klein also recognise their strong brand appeal to Gen Z and Millennials as they have high exposure to global social media trends and international brand awareness. Therefore, it believes that the key to stronger brand presence is through influencer marketing campaigns. ###### **The Solution** Calvin Klein, known for its bold controversial and provocative advertisements, wanted their infamous Calvin underwear to become fashionable wear for the trendiest Brazilian Gen Z and Millennials on the street. To increase their brand affluence, Calvin Klein collaborated with 5 of our hottest influencers boldly showing off ’their Calvins’ in the coolest streets of São Paulo to millions of their fans. This popular campaign instantly became an overnight sensation and successfully imprinted Calvin Klein’s provocative appealingness brand image into the minds of Brazilians Gen-Z and Millennials. ![Group 37](https://boldcreators.club/hs-fs/hubfs/Group%2037.png?width=91&height=68&name=Group%2037.png) ##### **Views:** ## 3.0M ![Group 36](https://boldcreators.club/hs-fs/hubfs/Group%2036.png?width=66&height=67&name=Group%2036.png) ##### **ER:** ## 10% ![Group 38](https://boldcreators.club/hs-fs/hubfs/Group%2038.png?width=81&height=68&name=Group%2038.png) ##### **Influencers:** ## 12 ![Group 37](https://boldcreators.club/hs-fs/hubfs/Group%2037.png?width=91&height=68&name=Group%2037.png) ##### **Views:** ## 3.0M Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. ![Group 36](https://boldcreators.club/hs-fs/hubfs/Group%2036.png?width=66&height=67&name=Group%2036.png) ##### **ER:** ## 10% Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. ![Group 38](https://boldcreators.club/hs-fs/hubfs/Group%2038.png?width=81&height=68&name=Group%2038.png) ##### **Influencers:** ## 12 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Influencers who participated in the **campaign:** #### Abner Pinheiro #### ![Icon 1](https://boldcreators.club/hubfs/youtube.svg) 1.1m ![Icon 2](https://boldcreators.club/hubfs/insta.svg) 4.4m ![Icon 3](https://boldcreators.club/hubfs/tiktok.svg) 0.9m Life-embracing, family-loving, and highly engaging. 0% Engagement #### Sthefane Mato #### ![Icon 1](https://boldcreators.club/hubfs/youtube.svg) 3.2m ![Icon 2](https://boldcreators.club/hubfs/insta.svg) 11.0m ![Icon 3](https://boldcreators.club/hubfs/tiktok.svg) 5.9m Powerful woman, loving mother, Brazilian idol. 0% Engagement #### We are **The Vertical Video Experts.** We develop, produce and promote world famous social media channels, tailored especially to vertical video formats like **TikTok and Instagram Reels.** ****Explore our **case studies** ![pg](https://boldcreators.club/hubfs/pg.svg) #### CK case study CK case study ![spot](https://boldcreators.club/hubfs/spot.svg) #### CK case study CK case study ![CK case study](https://boldcreators.club/hubfs/spot.svg) #### CK case study Calvin Klein collaborated with 5 of our hottest influencers boldly showing off ’their Calvins’ in the coolest streets of São Paulo. [Check all case studies](https://boldcreators.club/case-studies?hsLang=en) Get in touch ### ***Talk*** to us Directly get a meeting in our calendars******** ****### Visit us! Contact us ### Let's talk! Contact us Munich office Mandlstr. 26 80802 Munich Germany munich@boldcreators.club +49 157 88312550 São Paulo office Rua Doutor Victor Brecheret 64 Vila Mariana Brazil saopaulo@boldcreators.club [Linkedin](https://www.linkedin.com/company/bold-creators-club/) [Instagram](https://www.instagram.com/boldcreators.club/) Munich office Werk1 Am Kartoffelgarten 14 81671 Munich Germany munich@boldcreators.club +49 157 88312550 São Paulo office Rua Doutor Victor Brecheret 64 Vila Mariana Brazil saopaulo@boldcreators.club Instagram Twitter Facebook YouTube © 2026 All rights reserved. [Imprint, Privacy and Terms](https://boldcreators.club/terms-and-conditions?hsLang=en)  © 2024 All rights reserved. Privacy Policy — Terms & Conditions****