--- title: Pampers case study promoting young mums --- [Skip to content](https://boldcreators.club/case-studies/pampers#main-content) [![bold-creators-club-1](https://boldcreators.club/hs-fs/hubfs/bold-creators-club-1.png?width=614&height=100&name=bold-creators-club-1.png "bold-creators-club-1")](https://boldcreators.club/?hsLang=en) - [Case Studies](https://boldcreators.club/case-studies) - [Services](https://boldcreators.club/services) - [Contact](https://boldcreators.club/contact) Search - There are no suggestions because the search field is empty. [Get in touch](https://boldcreators.club/contact?hsLang=en) ![Pampers logo pink](https://boldcreators.club/hubfs/Pampers%20logo%20pink.svg "Pampers logo pink") ![Pampers1](https://boldcreators.club/hubfs/Pampers1.jpg "Pampers1") ![Pampers2](https://boldcreators.club/hubfs/Pampers2.jpg "Pampers2") ![Pampers3](https://boldcreators.club/hubfs/Pampers3.jpg "Pampers3") #### Dancing with Pampers ##### Showcasing **young motherhood doesn't have to be though,** young leading mom-fluencers performed a happy dance with Pampers on. **Embracing love for the children.** ****###### **The Challenge** Pampers saw a huge growth opportunity in Brazil as it understood that Brazil has high rates of young mothers, and the current Gen-Z and Millennials might soon fall into this category. As this target consumer love sharing their experiences, their strong presence and voice on social media is a powerful marketing tool to spread Pampers’ brand message and impression on Brazilian mothers. Therefore, Pampers believed that multiple Instagram campaigns would help meet this goal. ###### **The Solution** To establish deeper connections with Gen Z and Millennials, Pampers collaborated with our top Brazilian influencers who just became young mothers. Together, we accompanied young Brazilian mothers through their parenthood journey. We recognized the struggles of young mothers and want to show Pampers’ support by sending the message: “Young motherhood doesn’t have to be tough.” ![Group 37](https://boldcreators.club/hs-fs/hubfs/Group%2037.png?width=91&height=68&name=Group%2037.png) ##### **Views:** ## 2.0M ![Group 36](https://boldcreators.club/hs-fs/hubfs/Group%2036.png?width=66&height=67&name=Group%2036.png) ##### **ER:** ## 14% ![Group 38](https://boldcreators.club/hs-fs/hubfs/Group%2038.png?width=81&height=68&name=Group%2038.png) ##### **Influencers:** ## 7 ![Group 37](https://boldcreators.club/hs-fs/hubfs/Group%2037.png?width=91&height=68&name=Group%2037.png) ##### **Views:** ## 3.0M Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. ![Group 36](https://boldcreators.club/hs-fs/hubfs/Group%2036.png?width=66&height=67&name=Group%2036.png) ##### **ER:** ## 10% Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. ![Group 38](https://boldcreators.club/hs-fs/hubfs/Group%2038.png?width=81&height=68&name=Group%2038.png) ##### **Influencers:** ## 12 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. Influencers who participated in the **campaign:** #### Daniela Choma #### ![Icon 1](https://boldcreators.club/hubfs/youtube.svg) 1.9m ![Icon 2](https://boldcreators.club/hubfs/insta.svg) 4.5m ![Icon 3](https://boldcreators.club/hubfs/tiktok.svg) 10.0m Life-embracing, family-loving, and highly engaging young mum. 0% Engagement #### Mariana Matarazzo #### ![Icon 1](https://boldcreators.club/hubfs/youtube.svg) 0.0m ![Icon 2](https://boldcreators.club/hubfs/insta.svg) 0.1m ![Icon 3](https://boldcreators.club/hubfs/tiktok.svg) 5.9m Powerful woman, loving mother, Brazilian idol. 0% Engagement #### We are **The Vertical Video Experts.** We develop, produce and promote world famous social media channels, tailored especially to vertical video formats like **TikTok and Instagram Reels.** ****Explore our **case studies** ![pg](https://boldcreators.club/hubfs/pg.svg) #### CK case study CK case study ![spot](https://boldcreators.club/hubfs/spot.svg) #### CK case study CK case study ![CK case study](https://boldcreators.club/hubfs/spot.svg) #### CK case study Calvin Klein collaborated with 5 of our hottest influencers boldly showing off ’their Calvins’ in the coolest streets of São Paulo. 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