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Pamela Drudi Brazilian Influencers TikTok Instagram YouTube Brazilian beauty influencer Bold Creators Club agency

5 ways Instagram is driving Brazil’s thriving beauty industry

Beauty, it’s in the Brazilian Culture – Brazil has been a long-standing key beauty market globally thanks to the Brazilian’s obsession with beauty. Deeply rooted in their culture, Brazilian men and women alike strongly value the importance of self-care and physical presentation, as it also represents social status.Hence, they are very willing to spend money …

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3 Essential Tips to successfully integrate your brand into Brazil

Brazil’s booming influencer market all began with Orkut in 2008. Created by Google employee Orkut Büyükkökten, Orkut had such a large user base (more than 50%) in Brazil that it was eventually fully operated and managed there. According to GlobalWebIndex, Brazilians spend approximately 9 hours online every day with at least 3 hours on social …

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Artificial Intelligence TikTok Instagram YouTube Brazilian beauty influencer Bold Creators Club agency

Al-Powered Influencer Marketing Tools – Your Brand’s Influencer Management Solution

Since 2015, there has been a steady and rapid rise in global influencer marketing spending by brands. In 2020, this market is expected to be $5-10 billion. With increased global usage of social media, brands are shifting their focus from TV advertisements to Influencer Marketing Campaigns for a more authentic connection with their audiences. The …

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Creators in Brazil for influencer marketing

3 reasons for Brazil’s growth in influencer marketing

As a German marketing influencer agency putting a focus on Brazil might not be the most obvious move. Bold Creators Club has been established out of a fantasy football startup which was successful in Europe, but blew up in South America because of strategic influencer partnerships. This is why we were diving deeper in the …

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