Blog

Brazilian Beauty influencers

How Brazilian Instagram influencers are changing the beat for the beauty industry

Brazilian Instagram influencers are helping cosmetic brands reach new highs in sales Although all the complications that the pandemic brought, the cosmetics industry saw its numbers rise to new highs in Brazil, with exports climbing 2% in relation to 2019, making around $609 million, exporting to 174 countries.  On imports, the main product categories were …

How Brazilian Instagram influencers are changing the beat for the beauty industry Read More »

Brazilian Brand ambassadors

3 reasons why Brazilian brand ambassadors are the best for you

How are Brazilian brand ambassadors standing out? Brazilian influencers are usually the most engaging influencers on every platform, as the Brazilian people are very strong on social media. That is why Brazilian brand ambassadors stand out from the rest. While many other influencers usually have an engagement rate between 5% and 10%, Brazilian brand ambassadors …

3 reasons why Brazilian brand ambassadors are the best for you Read More »

Brazilian TikTok influencers

12 Brazilian TikTok influencers you should keep an eye on

Brazilian TikTok influencers statistics you should know Brazil is one of the countries that most consume social media platforms worldwide, so here are a few statistics from 2020 that your brand should know about, before planning a marketing strategy: In Brazil, around 7% of influencers have more than 100k followers, allowing them to collaborate with …

12 Brazilian TikTok influencers you should keep an eye on Read More »

Top Brazilian influencers

5 influencer marketing strategies with the top Brazilian influencers

Sponsored Influencers Post with the top Brazilian influencers This is the most common type of influencer marketing. It happens when a brand reaches an influencer and pay for them to post a photo or a video. On Instagram this content usually comes identified with the hashtag #ad or #publi, making it clear that the post …

5 influencer marketing strategies with the top Brazilian influencers Read More »

TikTok marketing campaigns music industry

2 reasons why TikTok marketing campaigns are truly changing the music industry

The music industry has noticed music consumption has changed The app consists of short-videos that usually include some sort of audio. These can go from major hits to small independent artists. Big names like Lil Nas X and Jonas Brothers have been using the app as a way to promote their songs. The music industry …

2 reasons why TikTok marketing campaigns are truly changing the music industry Read More »

Podcast advertising

Why is podcast advertising the most effective for your business?

Why are podcasts so relevant nowadays?  The podcast format has been around for quite some time. Radios were already presenting unique shows way before the internet took over. From interviews to humouristic commentaries about current events, podcasts were always a source of entertainment around the globe. And these programs we already advertised, like podcast advertisements …

Why is podcast advertising the most effective for your business? Read More »

Brazilian live streaming influencers

2 reasons why Brazilian live streaming influencers are the best option for your brand

Brazilian live streaming influencers and Twitch Twitch managed to merge two of the most popular sectors: live streaming and videogames. Being one of the biggest streaming platforms, Twitch is not just a unidirectional platform that allows viewers to watch someone playing or talking. It works both ways and in real-time. While streamers are creating their …

2 reasons why Brazilian live streaming influencers are the best option for your brand Read More »