Deinfluencer: What is it? How is it trending in 2023?

Did you ever heard the word ”Deinfluencer”? The internet might be seen as a no man’s land, and as far as we get people to feel more comfortable sharing their insights in a huge variety of themes. But this tool can be used as an approach to spread awareness towards products and businesses. Influencers can have a significant impact on your product’s success or failure, and their ability to shape a product’s reputation.

Matter Communications reported that 81% of consumers are more interested in a product or service after seeing social media posts from influencers.

Deinfluencer Bold Creators Club Influencer Marketing Agency South America Brazil

What is Deinfluencing?

Growth is an adjective that is fixed to influencer marketing, Influencer Marketing Hub stated in a report with over 3.5K marketing agencies that 67% of the respondents have plans to increase their investments in influencer marketing for the next year.

As a trendy platform, TikTok has been attracting all types of users and content creators, where they share their opinions, experiences, and ideas that cover all types of content. As one of the fastest-growing social media, new types of trends are frequently rising.

In today’s world, influencers have become key characters in shaping public opinion. They have gained popularity among their followers who eagerly await their every word. These influencers take center stage as the protagonists of their narratives, voicing their opinions on a range of topics.

Deinfluencer is a relatively new term that has emerged in the era of TikTok. It refers to a trend where influencers try to encourage their followers to avoid overconsumption and not waste money on products or services that are overpriced or unnecessary.

(It is) very easy to fall into the rabbit hole of buying things you see online in the hopes of buying yourself into a better life.

Michelle Skidelsky, for Forbes.

Michelle Skidelsky is known as the “Deinfluencer” on TikTok, where she talks about products that are overhyped and unnecessary. Her videos advise on whether they are worth the money. Michelle understands that not everyone has a lot of money, so she tries to help people make good decisions with their spending

@michelleskidelsky Replying to @krishateresa 🫡🫡 my bank account hates me, save yours while you can #deinfluencing ♬ original sound – michelle

Although this action got named on TikTok, the review videos have always been a part of the Internet’s story. Where the content creators would give their sincere opinion towards a product or service quality.

Deinfluencing is a trend that aims to raise awareness and counteract paid advertisements that falsely promote a product’s value. This trend highlights the responsibility of influencers in their promotional activities, as their impact on their followers can be significant.

The market depends on Influencers

A 2022 report from InCharge Debt Solutions showed that over 33% of people admitted to overspending to keep up with the fun they see their peers having on social media. Building a community is essential for selling a product.

@valeriafride Don’t buy everything you see on here 🥹 #deinfluencing #beautytips #sephorahaul ♬ Her Way (Sped Up) – PARTYNEXTDOOR

Many people around the world are struggling to manage their expenses as prices for things like rent and utilities continue to rise. Additionally, the job of being an influencer has become more difficult due to increased competition in the market.

A recent report shows that the majority of marketing agencies, brands, and influencers are producing and sharing more content than before, and many are feeling the effects of the current economic conditions. Specifically, over 70% are making more content, and over 60% are being impacted by economic factors in 2023.

In today’s world, where social media influencers and advertisements constantly bombard us with messages to buy more and consume more, it’s important to take a step back and think about the impact of our purchases on both the world and our wallets. To make thoughtful, conscious choices in our daily lives.

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 can help you reach your goals

To have a successful Instagram account, you need to put in the time and effort. You can’t just set up your account and expect people to start clicking on your links. You need an engaged audience that is interested in your brand. This is why running Instagram ads is still a good idea – it will help you build up a following and figure out what engages your target customers best.

Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.

When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country. 

In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro. 

It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.