Disney Creators Lab shows how influencers are nothing new in the age of social media and online influence, but they’re not just reserving a seat at the table anymore. Social content creators now have an opportunity to really make their mark on marketing strategies for brands by providing authentic voices that inform consumers about what’s trending or popular without being paid cash cows like some affiliate marketers might be used to.
The Walt Disney Company has been using influencers to show off the latest happenings in its theme parks, movie studios, and more.
The company’s most recent campaign was a video series from Instagram celebrities who visited various locations around Disneyland Resort Paris as part of their ongoing trip blogging project known as “This Is Us.”
Disney is going a step further to connect with their most devoted fans and followers, by turning them into influencers. Disney Creators Lab will help train these talented individuals on how best to utilize social media platforms for promotional purposes through workshops that include everything from producing content in-house or collaborating externally while also learning tips about what type of video would work well under different circumstances throughout the day.
The new initiative brings together 20 social influencers who are already sharing content related to The Walt Disney Company. The goal of the Disney Creators Lab is to give creators a way into Disney’s world. The more people who are involved, the better.
Disney said that they selected the influencers for this first round based on creativity and growth potential on various social media platforms. All of them come from diverse backgrounds, but each brings something unique to the table when it comes to content viewpoints which align with Disney’s goal in providing more relevant information about their products/services directly to consumers via these individuals’ channels online (social).
Influencers can enrol in eight online courses to learn how they can promote their content on social media more effectively. The course is weekly and covers topics like branding, merchandising creativity as well monetization strategies for successful businesses or brands with an audience base of one million followers who are looking forward to new ideas from the influencer themselves!
Disney Creators Lab is not the only Creators Program
Instagram was the game-changer, and the Disney Creators Lab has changed how creators are seen. The first creator week held by Instagram was in June of this year to teach up-and-coming influencers about things like audience growth media training merchandising.
The TikTok Creator Fund is a $200 million dollar pot of gold for content creators. In 2020, the United States fund started out with and was meant to be distributed through 2021 but ended up lasting 4 years because it has been so successful! The funds allow creators to learn more about certain platforms while being paid monetarily in the moment or future with large brand sponsorships due to what they’ve learned from each program.
These social media platforms show no sign of slowing down, and as such, it is imperative that the way we create content for the changes. Creators themselves will likely be a big part in driving revenue streams forward with their own funds-based products like Disney’s new Maker Studio.
Bold Creators Club can keep you updated to new features TikTok is testing
Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.
When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country.
In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro.
It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.