According to recent studies, Americans spent 14 billion hours and $73.2 billion on online shopping in 2020 alone. The time for your eCommerce strategy is now more than ever before – with over 75% of all consumers using this medium as their primary mode of purchase between March and June last year. Here are some eCommerce tips for you to follow to retain new customers.
The ultimate goal is to create an emotional bond with your customers that will drive their loyalty and make them want more.
Diversify the eCommerce platforms your brand is on
To begin with the eCommerce tips, it is important to select the correct channels for your brand.
Amazon is one of the biggest eCommerce platforms in the eCommerce world, and many businesses turn to them for their first entry point. However with 1.5 million active sellers on site right now (and low-priced “Amazon’s Choice” products advertised at the top of search results) competition has never been fiercer than it currently stands!
It is important for your brand to improve its Amazon presence, but it is also important to diversify the number of platforms where you can be found, in order to attract new customers.
Here is a list of websites where you can add your brand and start your channels diversification:
- Google Shopping
- Facebook Shopping
- Facebook Marketplace
In order to remain competitive, you’ll need a strategy that ensures the quality of service across all platforms. A good way is by staying on top of high-volume and off-site channels as well as ensuring customers see this same standard in every place they visit!
Don’t forget thousands of new customers are coming from mobile visits
Fulfilling the needs of customers on the move is becoming more important than ever before. More and more people are using their smartphones to shop, with 50% visiting retailer websites from a mobile device by September 2022 according to eCommerce expert predictions.
In just one week, the number of mobile shopping apps downloads increased 20%, reaching 14.4 million downloads in the US. By June, 90% of customers aged 25-35 said they preferred shopping on their phones.
Appealing to your customers and users is one of the most important eCommerce tips we could give you, so make sure that their experience on your website is great. Make it easy for them with a streamlined mobile site or app store presence – whatever best suits what they need at any given time.
Invest in customer service
The experience a brand provides can have just as much an impact on customer satisfaction as the products or services they offer.
The digital era has made it easy for businesses to neglect the value of human interaction. Businesses have an unprecedented opportunity through accessing huge audiences across multiple platforms. But forgetting that there is a real person behind each contact inquiry or sale might lead them to failure.
It is important to make a personal connection with your customers. This will show that you truly care about what they have experienced and are there for any questions or concerns they may have.
If you want to keep your new customers coming back, it’s important that they feel valued. To do this will take an above-and-beyond commitment in customer service which draws people in the door then continues after a sale has been made!
Building real bonds with your customers is the goal is one of the most valuable eCommerce tips. You want them invested and engaged from day one so that they will be coming back for more as their needs change over time.
Provide real value to your customers
It can be difficult to convert website visitors into buying customers, but it’s not enough just to offer your products! You need something of real value.
Platforms and websites have the backbone of any successful business. They must provide your customers with all they need to know about you and what makes you unique, including how (and why) their trust is supported by an established reputation for quality services like yours.
Bold Creators Club can give you more eCommerce tips on how to retain new customers with influencer marketing
Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.
When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country.
In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro.
It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.