The Fênomenos Podcast, hosted by streamer Gaules and ex-football player Ronaldo is on the air and the second episode counts with Neymar, the Brazilian football team superstar. Also the brand Myntra partners with fashion influencers to create the Style Squad to be the face of their brand. Lastly, Australia hosts its first influencer marketing awards show in Sydney.
Fenômenos Podcast, the mix between a streaming legend and a football legend
Gaules, one of Brazil’s most influential digital streamers and a big name in Counter-Strike: Global Offensive, teamed up with Ronaldo Nazario, “the Phenomenon”, to create a new podcast called “Fenômenos Podcast”. On the show, they chat with special guests and reveal their secrets.
The first season of the show will be released on Gaules’ and Ronaldo’s Twitch channels. The first episode, which is the only one that has been recorded in person, features the two hosts in São Paulo, at the Soccer Museum.
The second episode of the ‘Phenomenon Podcast’ featured the striker Neymar. Gaules and Ronaldo ‘Phenomenon’ interviewed the Brazilian National Team player in a conversation that aired on the Twitch channels of the streamer and the five-time world champion simultaneously. After the broadcast, the program was made available on YouTube and other platforms.
Myntra and the Style Squad campaign
Myntra, a major Indian fashion e-commerce company headquartered in India has created a Style Squad. This is a group of fashion content creators and influencers who will exclusively collaborate with the online fashion marketplace and its brand partners. They will become the faces of Myntra’s social commerce proposition, in particular, Myntra Studio and M Live.
This Style Squad includes Abhinav Mathur, Ishita Khanna, Asmita Kaushik, Samidha Singh, Pradaini Surva, and Queen Andro, and totals more than 1.5 million followers.
The Style Squad will be looking to build platform affinity by driving their fan base to Myntra, becoming its digital ambassadors, while impactfully scaling awareness for Myntra on their social channels. Myntra has handpicked creators from the top 10% of the thousands of creators it has worked within the recent past via Myntra Studio and M LiveStated a representative from Myntra.
Many fashion and beauty marketplaces are starting to invest in India’s creator ecosystem. They hope that this will help drive demand and encourage people to buy things through content.
First influencer marketing awards in Australia
The inaugural Australian Influencer Marketing Council (AiMCO) Awards were announced last night. The Awards celebrated the creativity, clever thinking, and innovation behind the Australian influencer marketing industry across both industry entries and creator entries. The Judges praised the creativity and hard work of the people in the influencer marketing community. They showed how well they can do by achieving great results.
This conference will have a variety of different people speaking. There will be creators and their talent managers, media and PR agencies, technology companies, social platforms, and creator discovery platforms. Last but not least, there will also be brands that see the power and influence of advertising in this channel.
Bold Creators Club can help you reach your goals
To have a successful Instagram account, you need to put in the time and effort. You can’t just set up your account and expect people to start clicking on your links. You need an engaged audience that is interested in your brand. This is why running Instagram ads is still a good idea – it will help you build up a following and figure out what engages your target customers best.
Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.
When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country.
In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro.
It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.