Instagram is already one of the biggest platforms in the world. With millions of users accessing social media daily, Instagram decided to merge the brand’s needs (to sell their products) with the consumer’s wants (to buy new products) and created Instagram Shopping. The biggest Brazilian brands already take advantage of this functionality.
What is Instagram Shopping?
Instagram shopping is a tool that allows brands to create a virtual showcase within the app that allows visitors to check price, colours and has direct access to the products’ website page or even Instagram checkout.
According to Instagram itself, 70% of fashion enthusiasts visit the platform to check for new products, and 87% of users say that they are influenced by what they see on their feed.
With all the big brands migrating to Instagram, the focus of the app changed from beautiful photos to a marketplace or at least a platform that was capable of engaging and influencing its users by what appears to their feeds and the biggest Brazilian brands enjoyed the flow.
The need for a specialized tool just for shopping within the app came with the creation of InstaStories and the exponential increase of advertising between posts. This affected the organic delivery of content to users.
4 features of Instagram Shopping that are helping the biggest Brazilian brands
Instagram Shopping is still not 100% optimized and a lot of features are considered to be still at the testing point.
Here are 5 features of Instagram Shopping:
Shopping tags
All brands can use the shopping tags that Instagram provides. Business accounts can upload a product catalogue and tag specific items that will take the user directly to the product’s webpage. The biggest Brazilian brands like Havaianas are already doing this.
Instagram Checkout
Still only available in The United States, Instagram Checkout is a feature that allows users to buy the products directly from the app, without having to go to the brand’s website. Still, only big American brands like Kylie Cosmetics and Revolve have this feature so there are not many statistics if it increases customer satisfaction and the brand’s results.
Instagram @Shop account
Instagram created an account that boosts smaller brands to be seen by thousands of people. They check weekly what is trending and look for new cool brands to post and give them some recognition.
Influencers’ shopping tags
Instagram shopping allows influencers to have shopping tags on their photos. This gives more legitimacy to the influencer’s post and helps their followers to go directly to the product’s page. It is also a good way to track how well the influencer’s campaign is going, as it is possible to check how many people clicked the tag. The biggest Brazilian brands work closely with influencers to develop the use of shopping tags.
Brazilian brands that you should check on Instagram
Some of the biggest Brazilian brands are already using the Instagram shopping tool successfully.
Here are some of them:
| Havaianas | Brazilian brand of flip-flop sandals created in 1962. | 2.7M followers on Instagram |
| Melissa | Footwear Brazilian brand created in 1979 | 4M followers on Instagram |
| Vult | Brazilian cosmetics brand. | 3.6M followers on Instagram |
| O Boticario | Brazilian cosmetics and perfumes company founded in 2010 | 8.6M followers on Instagram |
Bold Creators Club can help your brand on Instagram
Instagram has millions of users engaging, sharing and being influenced by what they see on their feed, and brands acknowledge that.
It is important for them not only to work closely with influencers to reach their followers, but it is also important to have a good social media presence, with a clear strategy. This way, users will have the need to follow the brand’s Instagram account and will check the products more often.
Creating a good marketing strategy for social media is crucial if a brand wants to survive, as the transition between physical and digital has accelerated, especially with the pandemic and all the physical stores closing indefinitely. But we know that doing this is not easy.
Before implementing a social media strategy in Brazil, that are some problems you must deal with like logistics, social and political problems that can become barriers in the future. That is why partnering with an agency may be the solution.
At Bold Creators Club, we are always aware of what the biggest Brazilian brands are doing and how they are succeeding on Instagram.
Want to know more about how we can help your brand in developing a correct social media strategy?
Schedule a meeting with us and let’s talk!