São Paulo Wears Their Calvins
We helped many businesses to grow in Brazil via influencer marketing. Brazilian Influencers are averagely about 50% cheaper than American or Mexican creators.
Our selective assessment and experience in launching campaigns help us to keep the influencer’s engagement high and your Costs per Purchase low.
View the full Calvin Klein case study below.
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The Challenge
With high digital penetration and rising brand consciousness amongst Gen-Z and Millennials, Calvin Klein found its target audience for a huge market growth potential. Calvin Klein also recognise their strong brand appeal to Gen Z and Millennials as they have high exposure to global social media trends and international brand awareness. Therefore, it believes that the key to stronger brand presence is through influencer marketing campaigns.
The Solution
Calvin Klein, known for its bold controversial and provocative advertisements, wanted their infamous Calvin underwear to become fashionable wear for the trendiest Brazilian Gen Z and Millennials on the street. To increase their brand affluence, Calvin Klein collaborated with 5 of our hottest influencers boldly showing off ’their Calvins’ in the coolest streets of São Paulo to millions of their fans. This popular campaign instantly became an overnight sensation and successfully imprinted Calvin Klein’s provocative appealingness brand image into the minds of Brazilians Gen-Z and Millennials.
Fact Sheet:
"São Paulo Wears Their Calvins"
Some of the influencers who participated in the Calvin Klein campaign:
For the Calvin Klein campaign, we invited 12 influencers from all over Brazil to join our adventure, which led to the following results:
Views:
3.0M
ER:
10%
Influencers
12
For the Calvin Klein campaign, we invited 12 influencers from all over Brazil to join our adventure, which led to the following results:
VIEWS:
3.0M
ER:
10%
Influencers
12
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