São Paulo Wears Their Calvins

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View the full Calvin Klein case study below.

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    The Challenge

    With high digital penetration and rising brand consciousness amongst Gen-Z and Millennials, Calvin Klein found its target audience for a huge market growth potential. Calvin Klein also recognise their strong brand appeal to Gen Z and Millennials as they have high exposure to global social media trends and international brand awareness. Therefore, it believes that the key to stronger brand presence is through influencer marketing campaigns.

    The Solution

    Calvin Klein, known for its bold controversial and provocative advertisements, wanted their infamous Calvin underwear to become fashionable wear for the trendiest Brazilian Gen Z and Millennials on the street. To increase their brand affluence, Calvin Klein collaborated with 5 of our hottest influencers boldly showing off ’their Calvins’ in the coolest streets of São Paulo to millions of their fans. This popular campaign instantly became an overnight sensation and successfully imprinted Calvin Klein’s provocative appealingness brand image into the minds of Brazilians Gen-Z and Millennials.

     

    Fact Sheet:

    "São Paulo Wears Their Calvins"

    Some of the influencers who participated in the Calvin Klein campaign:

    For the Calvin Klein campaign, we invited 12 influencers from all over Brazil to join our adventure, which led to the following results:

    Views:

    3.0M

    ER:

    10%

    Influencers

    12

    For the Calvin Klein campaign, we invited 12 influencers from all over Brazil to join our adventure, which led to the following results:
    VIEWS:

    3.0M

    ER:

    10%

    Influencers

    12

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