Full power forward into Brazil: Creating a brand
We helped many businesses to grow in Brazil via influencer marketing. Brazilian Influencers are averagely about 50% cheaper than American or Mexican creators.
Our selective assessment and experience in launching campaigns help us to keep the influencer’s engagement high and your Costs per Purchase low.
View the full CORE case study below.
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The Challenge
Core is an online platform which lets users create games without the necessity of coding experience, users can publish games on Core and other users can instantly play the games.
One of the main shareholders of Core is Epic Games, the company behind the world-famous game Fortnite. We are working with Core since months to make the game more known in Brazil and encourage more users to create games.
The Solution
We worked with Core for several months to achieve a Roblox-like branding in Brazil, we selected many gaming influencers who played creative games like Roblox, the Fortnite creator mode or Minecraft. Many of the influencers started to build own games on Core after that.
Next to the big mainstream gamers – who pushed the placements regularly into the YouTube trends – we also recruited niche YouTubers who should lead beginner game developers to the platform. This combination resulted in lots of traffic, we can’t disclose the exact number.
The focus of the campaign was Brazil, but we also worked with Mexican gamers.
Some of the influencers who participated in the CORE campaign:
Fact Sheet:
Some of the influencers who participated in the CORE campaign:
For the CORE campaign, we invited more than 50 influencers from Brazil and Mexico to join our adventure, which led to the following results:
Youtube Trends:
5x top 10
Views:
12 Million
Influencers
50+
For the CORE campaign, we invited more than 50 influencers from Brazil and Mexico to join our adventure, which led to the following results:
Youtube Trends
5
times
top 10
Views
12
Million
Influencers
50+
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