We partnered with 15 influencers – which all have exclusive contracts with BCC – to spread the word about the new and easy way of creating blockbuster worthy stories.
The high engagement rates of the influencers (9.1% on average) helped catapult instories into the top positions of the App store.
Next to purely sales-related results, we created an awareness among beauty, fashion and lifestyle bloggers. Particularly among the “Brazilian Kardashians”, the four sisters of the Drudi family.
The above mentionded influencers encouraged their fans to give instories a shot – which led to the creation of high quality Instagram stories all over Brazil.