Empowering Young Brazilian Mothers
We helped many businesses to grow in Brazil via influencer marketing. Brazilian Influencers are averagely about 50% cheaper than American or Mexican creators.
Our selective assessment and experience in launching campaigns help us to keep the influencer’s engagement high and your Costs per Purchase low.
View the full Pampers case study below.
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"DANCING WITH PAMPERS"
The Challenge
Pampers saw huge growth in Brazil as it understood that Brazil has high rates of young mothers, and the current Gen-Z and Millennials might soon fall into this category. As this target consumer love sharing their experiences, their strong presence and voice on social media is a powerful marketing tool to spread Pampers’ brand message and impression on Brazilian mothers. Therefore, Pampers believed that multiple Instagram campaigns would help meet this goal.
The Solution
To establish deeper connections with Gen Z and Millennials, Pampers collaborated with our top Brazilian influencers who just became young mothers. Together, we accompanied young Brazilian mothers through their parenthood journey. We recognized the struggles of young mothers and want to show Pampers’ support by sending the message: “Young motherhood doesn’t have to be tough.”
Fact Sheet:
"DANCING WITH PAMPERS"
Some of the influencers who participated in the Pampers campaign:
For the Pampers campaign, we invited 7 influencers from all over Brazil to join our adventure, which led to the following results:
Views:
2.0M
ER:
14%
Influencers
7
For the Pampers campaign, we invited 7 influencers from all over Brazil to join our adventure, which led to the following results:
VIEWS:
2.0M
ER:
14%
Influencers
7
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