Selected case study:
2018 World Cup campaign
We connected to things we love, fantasy football and emotions:
“FEEL THE GAME”
teamstr wanted to promote their newest feature: The teamstr wall.
This feature enabled user to interact with each other and to dive deeper into the game of fantasy football.
The teamstr wall was teamstr’s stand-out feature.
What teamstr needed was a stand-out-campaign to spread the word among football fans before the biggest tournament of sports: The football world cup 2018 in Russia.
We took teamstr’s revolutionary product and filled it with life. We created the slogan “Feel the game”.
To not only play a game but actually have a feeling while playing was something which was never happening before in the fantasy football industry.
We filled this campaign with posts across YouTube, Facebook and Instagram.
And we started a giant battle.
We let influencers across Europe and South America compete with each others.
We created international matches between influencers and their communities.
All to promote teamstr’s newest feature.
All on the teamstr itself.
In Europe we asked FIFA-gamers, football freestylers and football supporters from Italy, Germany, the Netherlands, Portugal and United Kingdom to join our battle.
On the left you can see the classic match: England vs. Germany.
This video got > 500.000 views, trended on YouTube and made teamstr popular in the UK.
In South America we worked with influencers from Mexico, Argentina and Brazil and had even better results!
The influencers costed us only 25% of the European prices and delivered more App-downloads.Furthermore App-ratings and content creation on the teamstr wall increased, all through traffic from South America.
The outstanding results from this campaign were the reason why we decided to shift our focus from Europe to South America.
For the World Cup campaign we invited 15 influencers from Europe to participate in our “Feel the game” competition, these are the results:
For the World Cup campaign we invited 9 influencers from South America to join our “Feel the game” tourney, with following results: