Sports Influencers and Food Bloggers in Brazil

Sports influencers represent a broad category – all types of creators are represented here, from professional athletes and celebrities to ordinary everyday people and Brazilian fitness influencers.

The first type of sport influencers is usually represented by sport agents while the second type can normally be hired through an influencer marketing agency. Within the sports category, influencers can engage their audience in different ways, some of them show their bodybuilding or fitness training, others are helping their followers to eat in a healthy way, still others are commenting on sporting events for their followers.

Food bloggers, on the other hand, are influencers who are specialized in reviewing food and taking photos of it. They are usually invited to the best restaurants and have the task of presenting to their followers what and where they are eating – especially on Instagram.

Bold Creators Club works exclusively with the best influencers in Brazil and is recognized among the top Brazilian influencer agencies worldwide.


Sports & Nutrition Influencers and Food Bloggers

Brazilian fitness influencers are the fasted growing figures in 2020! Their followers love to stay fit and healthy while enjoying their favorite influencers’ daily routines! Here are the top Sports & Nutrition influencers for your brand – the creators in this category reach their audience through different channels, but the most used platforms are:

  • Fitness influencers mostly use Instagram, 
  • Health and Sport influencers usually appear on Tik Tok
  • and Fitness influencers and Body builders generally tend to use YouTube.


LUCAS
VIANA

Lucas is a model and actor. In 2015, he won the title of "Mister Brazil" and in 2016, he became "Mister Mundial".

He got famous after winning the reality show "A Fazenda 11". Currently living in Minas Gerais, Lucas shares his daily life as one of the top Brazilian fitness influencers on his social accounts in a very charismatic and fun way, collecting more and more passionate fans all over Brazil!


LUCAS
VIANA

Lucas is a model and actor. In 2015, he won the title of "Mister Brazil" and in 2016, he became "Mister Mundial".

He got famous after winning the reality show "A Fazenda 11". Currently living in Minas Gerais, Lucas shares his daily life as one of the top Brazilian fitness influencers on his social accounts in a very charismatic and fun way, collecting more and more passionate fans all over Brazil!


JESSICA
BELCOST

Jessica Belcost has built up her loyal audience since nine years. As one of the best Brazilian fitness influencers, she can rely on an active audience and a strong engagement.

Since 2011 on YouTube, Jessica is extremely respected for the sophisticated and intelligent way in which she addresses topics ranging from fitness to nutrition, beauty, hair and makeup.


VICTOR
IGOH

If you are looking for a fashionable, tattoed athlete with a passion for dogs, then Victor is your man.

Born in the city of Salvador, Victor is not only one of the most popular Brazilian fitness influencers, but also an entrepreneur! He owns his own business called "Clube do Risco". His favourite social media platform is Instagram.


MARIANA
SANTOS

In the sports segment, Mariana Santos stands out for her light and youthful content, her striking smile and her cheeky attitude.

People in her hometown São Paulo know Mariana. In the past months, she got more and more "clout" - as she would call it - all over Brazil. Mariana is just 18 years old and has built a strong and engaging community. Without doubt, she's one of the top Brazilian fitness influencers!

Fitness Influencers and the advertising of nutritional products

To fully understand the utility of Fitness and Nutrition influencers, it is important to analyze how sport in general influences society and how it affects the everyday public life.

With Bold Creators Club, a recognised global influencer agency, you can present your products to a wide public through influencer marketing campaigns with Brazilian fitness influencers. There are many examples of how this kind of marketing campaign can be useful to launch your products on the Brazilian market. For instance, it has proven useful for products such as fitness equipment and tools among mobile training apps or food products and protein supplements. To discover more detailed examples of influencer marketing campaigns, visit our case studies page. 

Brazilian influencers, not only in sports and fitness, are known for having a large and loyal follower base, with a high conversion and engagement rate. With Bold Creators Club, you can also advertise your products in the following influencer categories:

What could limit the effectiveness of your influencer marketing campaign in the fitness and sports sector, if you are a company from the US or Europe, is a limited knowledge of the peculiarities of the Brazilian market. Our influencer marketing agency is therefore here to guide you through all the legislative and strategic aspects of an influencer campaign, making it successful for both parties.