In the last days of January and the first days of February, we have seen a lot of news in the digital world. From Khaby Lame’s new partnership, to new features from Meta, and the eCommerce & Artificial Intelligence, we cover it all in this article.
Khaby Lame partners up with Hugo Boss in the new campaign
After Khaby Lame’s collaboration with Meta and Facebook CEO Mark Zuckerberg, the value of the TikToker has been raised in a matter of months! The second most-followed user, Khaby Lame (with over 130 million followers on TikTok alone), is now hopping onto his fashion bag.
Lame’s new deal comes in timing with Hugo Boss’ rebrand for its core brand BOSS. The campaign, #BeYourOwnBoss was graced by the international online star alongside celebrities like Kendall Jenner and Lee Min-Ho!
The global campaign for BOSS was a record-breaker, with four billion impressions according to the brand.
The partnership is followed by Kaby Lame’s runway debut in Milan Fashion Week.
Forbes has released its Top-Paid TikTok Stars List, which Khaby was missing from. The news of the Lame x Hugo Boss collaboration follows after this revelation and many are wondering if it will affect his ranking on their list! The top spots were occupied by sisters D’Amelio, with Charli having 135 Million followers on TikTok. Khaby Lame comes as the second most followed creator on the app with 130 million followers.
Meta adds 3D avatars to Instagram
Facebook has announced that they will be introducing 3D avatars to Instagram Stories and direct messages. Users from the US, Canada, and Mexico can now use their 3D avatars in stickers, feed posts, Facebook profile pictures, and more across Meta’s platforms, including its Quest VR platform. The new avatars will visually represent all users, including those who have disabilities. These include facial shapes and assistive devices like cochlear implants or wheelchairs that can be more inclusive of people with different disabilities.
Users can also support their favorite team before the Super Bowl with Meta’s new partnership with NFL. From now until February 28th, fans have a chance to have their avatars wearing a jersey that corresponds to one of two teams: Cincinnati Bengals or Los Angeles Rams! There are also neutral jerseys if you don’t want to support any of the teams.
eCommerce & Artificial Intelligence: how brands are turning to AI
The leader in AI-powered shopping optimization, Fast Simon announced notable achievements this year including expanding its customer roster to include many prominent brands like Juicy Couture and Mastermind Toys. The company also increased its demand for AI-based merchandising, search, and personalization.
The company also deepened its partnerships with eCommerce platforms, agencies, and technologies, including Shopify, BigCommerce, and Klaviyo.
To help the most prominent Shopify merchants grow their online retail businesses, Fast Simon provides guidance toward apps and solutions that can quickly be implemented. Users see a 65% year-over growth rate for Simon’s Plus customers!
Fast Simon also helps businesses increase their conversion rates and average order value (AoV) by automatically matching shoppers’ purchasing intent with merchandising priorities. Fast Simon’s BigCommerce businesses show a growth rate of 55% year by year.
Bold Creators Club can give you more eCommerce tips on how to retain new customers with influencer marketing
Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.
When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country.
In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro.
It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.