It’s official, brands are turning to TikTok for content marketing. These logo redesigns by users have some of the worst aesthetics we’ve seen in a while and it seems that these companies can still laugh at themselves since people seem entertained enough with the new TikTok Logo Trend.
Imagine if your favourite logos were given a makeover by someone who couldn’t even bother to draw the absolute basics of what makes it work. Someone with a crayon in hand and no regard or understanding for how they should look, sound, and feel.
That’s just one example of Emily Zugay’s hilarious videos on the TikTok Logo Trend. From Apple (their version looks more like something you’d find at Walmart) to Tinder, some brands have fallen victim to her talents which we can only assume are inadvertent due solely lack thereof!
You would think that the garish designs with misspelt names and horrendous typography on them would be a turnoff. However, Zugay’s first video has over 2 million likes and started a TikTok Logo Trend.
Putting my degree to use♬ original sound – Emily’sTikTok.edu
Companies are participating in the TikTok Logo Trend
The redesign of TikTok is a hit with the corporate victims! Several companies are now adopting Zugay’s new style, including The Washington Post (who also changed their profile picture), Tinder, and even Nascar.
I’ve peaked. Thank you @tiktok 💘♬ original sound – swamp.son
Zugay’s delightfully dreadful designs are clearly a joke, but they also provide some fantastic entertainment value when seen in the context of other logos.
TikTok has been making a name for itself in the mobile social media space. The popularity of this app really shines when it comes to turning jokes into reality through ancillary marketing campaigns, and we can see why – everyone who’s anyone is on there!
Brands are always trying to show they have some sense of humour on social media – but it’s not always successful.
thank u for the 𝓃𝑒𝓌 𝒶𝓃𝒹 𝒾𝓂𝓅𝓇𝑜𝓋𝑒𝒹 logo @emilyzugay (also pls don’t send this to my boss)♬ Check Instagram for the original video. – Stefan Johnson
TikTok is proving to be quite the destination for designers, with many producing viral logos. In contrast to those ‘premium’ designs that went viral on TikTok in August Zugay’s awful logos are worlds apart from theirs – but one thing’s certain: The app has quickly become a place where people can share their creativity and get discovered by others who might want it too!
Bold Creators Club keeps you updated to new TikTok trends
Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.
When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country.
In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro.
It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.