NFT influencer marketing: a guide to the use of influencer marketing on Web3

NFT influencer marketing: a guide to the use of influencer marketing on Web3

As more and more people use Web3, businesses, brands, and content creators are turning to NFT influencer marketing to reach their goals. Cryptocurrency and tokens are becoming more and more popular. Many brands and creators know this, so they get involved with related subjects like NFT influencer marketing.

The popularity of NFT influencer marketing makes brands want to focus on these digital assets because they offer a number of possibilities, such as generating revenue and building brand awareness and engagement. Integrating NFTs into influencer marketing means you get the best of both worlds. Influencer marketing is great for getting people to engage with your brand and grow your followers, while NFTs make your brand unique and give people something to collect and a feel of belonging in a community. And community is a very important aspect of every brand.

NFT influencer marketing: a guide to the use of influencer marketing on Web3
Foto de Morthy Jameson

What is NFT influencer marketing?

Influencer marketing is when a brand partners with an influencer to promote one of its products or services. This is done through social media and traditional marketing, as well as NFT marketing.

Influencers have large and engaged audiences, so brands see them as a way to promote their products. People are more likely to trust the recommendations of an influencer than a traditional advertisement.

NFT influencer marketing is a way to get people to learn about a new cryptocurrency. The people who create content about the cryptocurrency can help make it worth more money by sharing their thoughts and ideas.

Web3 helps businesses and content creators work together to create unique NFT experiences. This can help them make more money, build brand awareness, and reach new audiences who are interested in blockchain technology.

Marketing trends have changed over the years. NFT influencer marketing is a newer type of marketing that has different features and strategies. However, it does not replace influencer marketing. They are closely related to each other. NFTs can help track how much money brands make when they work with creators. This way, creators will know exactly how much money they are making and be able to get paid for their work.

First of all, businesses and creators can convert existing content to NFTs and monetize it. For example, a former CEO of Twitter sold his first tweet as an NFT. Creators could sell the NFT of that viral video that got them famous.

Another example of this is the famous meme Nyan Cat. When the meme turned 10 years old, the artist behind it, decided to make a remastering of Nyan Cat’s original animation and is selling it through a crypto art platform.

Here are three ways influencers have been partnering with NFTs on NFT influencer marketing.

Influencer’s NFT collection

Influencers can create and launch their own NFTs, and this makes total sense for their audience. NFTs are usually a piece of digital art, and many influencers are creators used to developing and sharing art in their own way and on their platforms. So creating NFTs based on this art that they are already creating, can be a no-brainer.

An influencer that is succeeding in launching his own NFT collection is Logan Paul. The YouTube Superstar has recently launched the project 99 Originals. The 99 Originals are photos that Paul took himself over the last year. He says they are some of the most important moments of his life. He is selling each photo at auction, so people can buy them however much they want to.

The integration of NFTs into other projects

Mark Cuban, an investor on the shark Tank and an advocate of NFTs, provides a good example of how to use NFT influencer marketing. Cuban, who owns the Dallas Mavericks, gave collectible NFTs to fans who attended games in person. The Dallas Mavericks even have their own NFT website.

The power of influencer recommendations

Cryptocurrency influencers can have a big impact on the worth of cryptocurrencies. Their suggestions about which cryptocurrencies to invest in aren’t just comments – they can really influence people to invest.

This marketing strategy using influencers can be interesting for brands and projects that have non-fungible tokens as their main product. Other brands can use this strategy to get more visibility.

How Bold Creators Club can help you with your social commerce strategy

Running Instagram ads is still a good idea – it will help you build up a following and figure out what engages your target customers best, but it’s not the key point for your brand, as many brands are already engaging with this strategy.

Using influencer marketing to boost social commerce in 2022 is the key to success. But dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.

When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, and social and cultural movements within the country. 

In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro. 

It is really hard to keep up with the constant changes in pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.