NFTs and Influencer marketing is a hot topic in the marketing world. On one hand, advances in crypto and blockchain technology are not a fantasy, but real solutions to problems plaguing the digital world. The latest iteration of an idea based on blockchain and encryption is NFT. On the other hand, the growth of influencer marketing is notable, as more and more companies are adopting this marketing strategy.
NFTs and Influencer marketing: the concepts
What are NFTs?
NFT means “non-fungible token”. It’s an unique code that cannot be replaced by anything else. For example, the football cards that we used to collect and trade ahead of big competitions when we were younger. Those cards had a value attached to them, either emotional or tangible. Some cards were more valuable than others (for example, players considered to be more important were perceived as rare cards and harder to collect). NFTs are similar but in the digital world.
When you buy an original piece of art, there’s no one else who has exactly the same painting. You’re not just getting a copy but also owning something that doesn’t exist anywhere else in existence- which makes it very valuable! Markets change and shift, but the digital collectible is an investment that relies on perceived value. Like other assets like stocks or properties – which also go up when their market prices increase- this can make for some interesting consequences in how they’re valued.
NFTs are a game-changer for digital content creators. With NFTs, artists can produce and sell their art like never before
The use of crypto-tokens has made it possible for marketers and content creators alike, in their engagement with customers on social media. They can give them valuable assets as prizes or rewards when promoting brands through giveaways – all without having any fear about pricing issues because NFTs aren’t limited by currency values!
What does it mean to mix NFTs and Influencer marketing?
Influencers would be happy to see NFTs succeed because they offer a lot of potential ways for them to make money. There are many different ways that influencers can make money from NFTs.
These digital assets help revolutionize the creator economy by providing multiple ways for influencers to make money from their followers. They can also increase engagement on their marketing platforms. However, while influencers can make a lot of money, the means are currently limited. They rely on brand partnerships and collaborations to make money. NFTs change that by providing an entirely new way to generate revenue.
The travel influencer David Hoffmann is a successful case of NFTs and influencer marketing working alongside each other.
David has visited many different cities in India and found resonance with each of them. He has decided to create a collection of art pieces that represent each city. These pieces will be unique and 3D animated, integrating pieces from never-before-seen content produced and created by David.
There are many potential uses for influencers in the lifestyle, fashion, and art industries. These influencers can help to sell exclusive content, like digital art, that is protected by NFTs. Gaming influencers are also getting involved in this market, selling weapons or artifacts from games as NFTs.
Logan Paul is one of the most famous creators that has been sharing NFTs content for the past year.
Paul has created some art that displays an anime character that looks like him, holding up some trading cards. The art is also decorated with the logo for his Maverick clothing brand. The influencer partnered with a company called Bondly to create and distribute tokens. Bondly is a peer-to-peer exchange that enables traders to trade tokens across any chain and through any medium.
3000 NFTs were dropped on February 19th, and each one sold for 1 ETH. On the first day, 1772 NFTs were purchased for a total of $3.5 million. Logan Paul sold $1 million worth of NFTs 30 minutes after dropping them.
Bold Creators Club can connect you with the best NFTs Influencers
Finding NFTs Influencers is not always easy. Actually, most of the time, companies are not willing to waste precious time in the hunt for the perfect influencer.
When it comes to Latin influencers, it is even harder. Not only because the NFTs topic is still very new in countries like Brazil or Colombia, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country.
In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro.
It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.