Omnichannel fulfilment and the next steps for eCommerce

Omnichannel fulfilment and the next steps for eCommerce

The success of omnichannel fulfilment relies on the efficiency and accuracy with which inventory is managed. A key component in this process, as it was for physical stores before them, lies with warehouse management software – crucial tools that not only help retailers keep tabs on their stock but also streamline distribution processes by providing data feeds from various points within facilities all over the world.

Omnichannel fulfilment and the next steps for eCommerce
source: Igor Miske

The change in eCommerce habits and how omnichannel fulfillment can help

The way we buy things has changed a lot since modern eCommerce came into existence about two decades ago. But the changes took on an unexpected turn with the start of the covid pandemic, which disrupted consumer behaviour and threw everything outbalance. 

Online retailers are experiencing a 10x increase in sales thanks to online markets. The number of people shopping offline has diminished because more consumers turn their attention towards e-commerce websites, which offer OSM or Original Stock Merchandise instead of New Stock Merchandise for physical stores

But this year’s shifting consumer trends and huge eCommerce adoption have shown us that customers are now shopping omnichannel. Brands have started to realize the best way to get higher visibility on products, especially in today’s competitive market, would be by having an inventory accessible through both channels which also includes brick-and-mortar stores, if necessary.

What is omnichannel fulfillment?

Omnichannel fulfilment services allow brands to fulfil an order from anywhere in the world. The trend has been merging inventory across all selling channels, like stores and eCommerce websites, for example, but also virtual marketplaces on social media sites or brands’ own platforms. This means that when you make your purchase online with one company it should be available at any physical location where this provider does business too!

Source: Igor Miske

By using different online services, brands can use their physical stores as an efficient way to ship products. Employees at these locations will be able to handle customer orders and fill those immediately so that customers receive their items much faster than if they were shipped through other means such as UPS or USPS.

In the omnichannel fulfilment model, stores act as both fast-moving inventory centres and customer service depots for eCommerce. For example, if a brand used two warehouses to store their products but only had one physical retail location then they could now do all three things from its scattered across country locations instead of just relying on shipping logistics alone

A company’s ability to be successful in today’s competitive market hinges largely upon how well it can meet consumer demand while also staying within budget constraints.

By synchronizing inventory and showcasing it throughout all channels simultaneously, retailers can improve their exposure to customers. This is because unsold goods are now available on the online marketplace once they’re stuck in-store branches or otherwise unavailable for sale.

source: Petrebels

Benefits of using omnichannel fulfillment

The rising customer expectations have led to the need for instant gratification and omnichannel fulfilment. grocery delivery apps like Zomato and Grovers, which set a gold standard with their fast “same day/next day” service. Amazon too had normalized faster than expected order drops that come right out of your smartphone screen.

The omnichannel model has changed the way we buy products and services. Not only do retailers need to their shelves with goods, but now they must also ensure that customer orders are stocked at all warehouses across different cities as well.

source: Hanson Lu

The more online retailers work with offline brands, the better. Not only does this help them to deliver products at a reasonable price point but also sourcing your orders from one of these local stores allows for fewer logistics and shipping costs as well.

Steps on how to get an optimized omnichannel experience

Choose the platform that best fits your company

The success of omnichannel fulfilment rests on the efficiency of inventory or warehouse management software that brands use to seamlessly sync order data, customer information, and product stock levels across all channels in a single unified platform. This is because it’s not just about being able to fulfil an order; companies also need access for future planning purposes as well.

source: Luke Peters

Adopt an in-real time logistics model

The prerequisite to providing omnichannel fulfilment is transparency and communication between all channels. For this, brands must store inventory information from their sales channels in real-time so it can flow freely across the networks seamlessly without repeating data entry or rerouting orders around organizational siloes. Your logistics software will do that by collecting stock data into a centralized database which allows for free passage among different methods of shipping – giving you access not just at point-of-distribution centres but also pick up locations if needed.

Physical stores and retailers’ relationship

The next thing to consider for omnichannel fulfilment is how a retailer can make shipping from their physical store as easy and convenient on you, the customer. Some companies choose to train staff themselves so that it’s not too difficult or time-consuming when orders come through – this way they have more control over what happens with each order which could potentially save them money in costs if things go smoothly without any complications.

source: Clay Banks

Optimize your order tracking process

The last thing brands should consider for an optimized omnichannel strategy is to ensure that the order tracking process runs smoothly. Order fulfilment, among other things, can be hindered by a lack of transparency between customers and sellers so it’s important they maintain open lines where possible in regards to this issue too.

Bold Creators Club can help you reach your goals

Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.

When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country. 

In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro. 

It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.