Podcasts have exploded in popularity in Brazil, with people tuning in for a variety of reasons. From staying informed about the latest news to being entertained by fascinating stories, podcasts have become an integral part of many Brazilians’ daily routines. Whether you’re washing dishes, going to work, or just looking for something to listen to, podcasts have something for everyone. In this article, we’re gonna take a look at three Podcasts you definitely should give a try.
Podcasting in Brazil:
Podcasting seems to be taking completely Brazilians’ daily life, for example, based on the data shared by Statista, Brazilians have been spending at least one hour per day listening to podcasts.
This content format is a good alternative in comparison to more traditional formats such as TV or radio, it was stated that 66% of Brazilians listen to podcasts as a source of information. But this distribution format is not limited by informative themes only, 49% listen to podcasts for entertainment purposes while 32% for education.
The history of podcasts in Brazil can be traced back to October 21, 2004, when Digital Minds by Danilo Medeiros was first published. This date holds a special significance in the country, as it is now recognized as the official “Podcast Day” in Brazil.
Over the years, podcasts have only continued to grow in popularity, with a recent study conducted by Globo in partnership with Ibope finding that 57% of the Brazilian population started using podcasts during the pandemic period.
NerdCast: One of the first podcasts ever
Nerdcast was one of the pioneers in the podcast scene in Brazil, particularly as the first podcast focused on nerd and geek culture, dating back to 2006. Initially named “Nerd Connection,” the podcast was inspired by the TV show Manhattan Connection. However, the name was officially changed to “Nerdcast” starting from the ninth episode.
The Nerdcast podcast has achieved top ratings in Brazil. With over 1B downloads, it has become one of the most popular podcasts in Brazil.
NerdCast explores a wide range of scientific and historical topics. With the help of experts, NerdCast has become a well-respected source of information and entertainment for fans of all ages. In addition to its informative content, NerdCast is also committed to giving back to its community through various philanthropic campaigns, such as blood and hair donations.
From 2012 to 2017, the Jovem Nerd website hosted the Matando Robôs Gigantes podcast, which focused on popular culture. Today, MRG is available exclusively on Spotify. From 2017 to 2019, NerdCast produced a series of short animations called NerdCast Stories, which showcased highlights from the radio show.
Nerdcast had a variety of nominations and won all the following awards:
- 2007: The BOBs (Best)
- 2008: Prêmio Podcast (Podcast of the Year: Comedy, voted by judges)
- 2008: Prêmio Podcast (Podcast of the Year: Comedy, voted by the audience)
- 2008: Prêmio Podcast (Most Voted Podcast)
- 2008: iBest (Best Podcast: voted by the audience)
- 2009-2011: Melhores da Websfera (Podcast of the Year: 2009-2011)
- 2012: Melhores da Websfera (Podcast hors concours)
- 2013: Shorty Awards 1st Place (Best Podcast on Social Media)
- 2017: Prêmio CanalTech (Geek Podcast of the Year)
PodPah: The biggest podcast in Brazil
PodPah was a 2021 Hit Podcast in Brazil. The show, led by Igor and Mítico, was the most popular podcast in Brazil on all platforms. Its success is due to the hosts’ expertise and charm, combined with important guests who appeared on the show.
The origin of PodPah started from Mítico’s experience on another podcast called Flow Podcast. After appearing on that show, Mítico became intrigued with the idea of hosting his podcast. A few days before appearing on Flow Podcast, Mítico, and Igor noticed a strong positive response to their chemistry in a video on Igor’s YouTube channel. This is where the idea for PodPah was born.
PodPah follows a straightforward format. Each week, one to two guests are invited for a two-hour conversation. The focus of the show is to get to know the guests and share their life and career stories. The conversations tend to get personal and emotional. As the podcast progressed, the hosts’ performance and skills improved episode by episode.
PodPah created a buzz with its episode featuring the current president of Brazil: Luís Inácio Lula da Silva. The live broadcast drew in a massive audience of 292K listeners and dominated Twitter’s trending topics. During the 2.3 hours of the show, the episode garnered a total of 2.1M views from those who tuned in to watch the video. Currently the video have 10M views on YouTube.
The podcast have currently over 500 episodes already and has already interviewed a lot of known personalities, some of them are: Boca Rosa, César Menotti, Dennis DJ, Dinho Ouro Preto, Djonga, Duda Beat, Emicida, Gil do Vigor, Lázaro Ramos, Lito, MC Kekel, MC Marcinho, Mano Brown, Negra Li, Nando Reis, Péricles, Projota, Rafinha Bastos, Whindersson Nunes, Yudi Tamashiro, Alfred Enoch, among others.
Um Milkshake Chamado Wanda: Currently trending podcast
The “Um Milkshake Chamado Wanda” podcast, from the site Papel Pop, has been a staple in Brazilian pop culture discussions since 2014. With a humorous approach, the show covers a wide range of topics including movies, TV series, music, and LGBT issues. The podcast also regularly features discussions on popular divas in the pop music world.
Phelipe Cruz emphasizes the importance of the connection between the hosts and the audience in the success of the “Um Milkshake Chamado Wanda” podcast. According to Cruz, the show serves as a form of therapy and an honest conversation for both the hosts and listeners.
The podcast acts as an outlet for listeners to relieve stress after or during a busy day and the hosts share their thoughts. This genuine and relatable approach is what attracts listeners and contributes to the popularity of the podcast.
The podcast was born out of Phelipe Cruz’s desire for a safe, judgement-free space to discuss a range of themes, including sexuality, pop culture, and to connect with and understand his audience’s struggles. The name “milkshake” was chosen to reflect the diverse mix of topics covered on the show, drawing inspiration from the comedy classic “A Fish Called Wanda“.
The “Um Milkshake Chamado Wanda” podcast made its debut on the Apple Podcasts’ Top Podcasts chart in September 2014 and reached a peak position of #2 on September 14th of that year. Over the years, the podcast has continued to perform well, reaching #2 again on March 31st, 2018.
In 2019, the podcast won the MTV Miaw award for Podcast of the Year. On September 3, 2020, it was announced that the podcast would become exclusive to the Spotify streaming platform.
Our podcast project:
If you’re a fan of reality TV, especially the Big Brother Brasil franchise, then you’re in for a treat! We’ve got an exciting podcast to recommend that covers all the latest happenings in the BBB 23rd edition.
Hosted by two members of the Bold Creators family, “Podcast Inside: Big Brother Brasil” is a must-listen for anyone who loves a good mix of humor and information. So, if you’re looking for an entertaining and informative way to stay updated on all the action, give our podcast a listen today.
@boldcreatorsbr EAI GALERA! Um short do nosso projeto de Podcast focado no Big Brother Brasil 23, somos da família Bold Creators e basicamente somos dois estagiários tentando sobreviver diariamente. Espero que gostem, e vão lá escutar o episódio inteiro, as atualizações são diárias. Sigam o Inside: Big Brother Brasil! https://open.spotify.com/show/4cPE0FtnyQSnEDGxckgyqB #BBB #BBB23 #BigBrotherBrasil #BigBrotherBrasil23 #Larissa #BocoRoso #Fred # #Podcast #Audiocast #PodcastBrasileiro #PodcastBrasil #Cristian #JogodaDiscordia #Fred #TopeteInvejavel #FredNicacio #key #gustavo #luizasonsa #anitta ♬ som original – InsideBoldCreatorsBR
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