While Netflix has lost subscribers, Warner has lost revenue. Warner Bros. Discovery’s revenue fell in Q4 2022, missing analysts’ estimates due to a weak advertising market.
The streaming market in 2022 is entering its second phase with a lot of uncertainty. While investments in streaming services are designed to yield long-term profits, it’s unclear exactly how long this term will be – is it 5 years, 10 years, or even 20 years?
Warner Bros. Discovery reported lower-than-expected fourth-quarter revenue due to a sluggish advertising market. Still, the company streaming services, including HBO Max and Discovery+, saw a growth of 1.1M global direct-to-consumer streaming subscribers during the same quarter.
Although HBO Max is making progress in growing its user base, it is still behind other major services like Amazon Prime Video, which has 200M subscribers, and Disney+, with 129.8M subscribers. However, HBO Max is working hard to change this situation and is investing heavily in exclusive content to attract more users and differentiate itself from the competition.
In addition, the increasing competition in the streaming market is leading companies to explore new strategies to keep their users engaged and satisfied. One of the most popular strategies is the production of original content, which can attract new users and keep current ones engaged. Streaming platforms are also investing in technology to improve the user experience and make it easier and more accessible to watch content.
As the streaming industry matures, the competition in the market is increasing more and more. While established players are losing subscribers, new entrants, such as HBO Max, are expanding their audiences. In fact, HBO Max recently saw a growth of 3M users. Interestingly, this growth number is the same as Netflix’s initial projection for Q1 2022.
In 2023, a new wave of competition is expected to hit the streaming platforms that have established themselves in the Streaming market, although not yet profitable, with new goals and next steps already announced. This fierce competition may lead to greater innovation and differentiation among platforms, offering consumers more options and exclusive content.
However, as competition increases, it is also possible that some smaller and lesser-known platforms will struggle to survive while the larger ones consolidate their leadership.
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To have a successful Instagram account, you need to put in the time and effort. You can’t just set up your account and expect people to start clicking on your links. You need an engaged audience that is interested in your brand. This is why running Instagram ads is still a good idea – it will help you build up a following and figure out what engages your target customers best.
Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.
When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, and social and cultural movements within the country.
In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro.
It is really hard to keep up with the constant changes in pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.