Thaynara OG: Returning as a phoenix from Snapchat

Thaynara OG captivated a massive online community through her dynamic energy on Snapchat. If you’re from that era, you might have heard her famous catchphrase “Kiu!!” in her videos. Long before social media became a crucial tool for personal growth, Thaynara was already making waves in the content creation world.

Thaynara OG boasts a big online presence, with a huge number of over 5.6M followers on Instagram and over 850K subscribers on YouTube.

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Thaynara’s look during her Christmas party on Instagram.

Snapchat: The head start of her career

Thaynara Oliveira Gomes, better known as Thaynara OG, is a social media influencer and content creator hailing from São Luís, Maranhão. She has a law degree from the Federal University of Maranhão (UFMA). Thaynara’s journey to internet fame began in 2016 when she was preparing for a civil service exam. During this time, she utilized Snapchat to document her study routine in short videos and quickly won over a large following.

This video, released early in 2016 on Mother’s Day, highlights Thaynara’s spontaneous and creative spirit. Despite forgetting to buy a gift for her mother, the influencer received an unexpected offer from a shop owner to personally select a gift for her mom outside of business hours. Thaynara recorded the experience and shared it with her fans on Snapchat.

However, Thaynara’s plans to continue her studies were interrupted when she realized the value she brought to brands and companies as an influencer. She was approached with partnership opportunities and her popularity on social media continued to grow.

Thaynara OG in her early days in 2016.

Thaynara was invited to the 59th Grammy Awards in 2017, thanks to an invitation from TNT. She walked the red carpet in a stunning gown created by stylist Martha Medeiros and shared the unforgettable experience with her followers on Snapchat.

The award show, hosted by James Corden, was a star-studded event held at the Staples Center in Los Angeles and was watched live by millions around the world. She felt honored to be a part of it and called it “one of the best days of my life.” From hair and makeup to the final wardrobe selection. The Influencer made sure she was ready for the red carpet.

As the popularity of Snapchat start to slowly disappear, Thaynara, along with many other content creators, migrated to Instagram Stories. This change allowed her to continue engaging with her audience and sharing her content in a new and dynamic way.

Instagram’s reign: An opportunity to restart

Snapchat’s popularity eventually declined, and she had to find a new platform that would allow her to continue sharing her content in the same format as before. Instagram Stories proved to be the perfect fit, with its temporary videos and limited-time format. This allowed Thaynara to restart her online legacy and continue to engage with her followers.

Despite her success, Thaynara OG has stayed true to herself and continued to produce entertaining content for her followers. She has also adapted to the latest internet trends by updating the way she posts videos, incorporating the latest memes and keeping up with what’s popular.

In 2018, Thaynara OG started her own YouTube channel where she shares funny moments with her sisters and mother, all with the last name “OG.” Her videos not only feature a touch of humor but also involve her family in the popular trolling videos and collaborations with other well-known personalities in the Brazilian pop culture.

One of Thaynara OG’s most popular videos was a collaboration with singer Luísa Sonza (30.8M followers on Instagram). The video’s main theme was to compare single and dating lifestyles, and it was a huge hit with her followers, with over 1.4 million views. The three-minute video received a lot of positive feedback.

Introduction to the world of television and participation in campaigns

In 2019, internet fame has led to her appearing on television. In 2019, she took part in two programs on the GNT channel at the same time. The first was “Chef ao Pé do Ouvido,” the participants didn’t had any cooking experience. Every week, two amateur cooks had to prepare recipes just by listening to chefs’ instructions through an electronic device.

In second show, Thaynara explored different cultures, experiences new adventures, and shares her discoveries with her followers. With her natural charm and adventurous spirit, “Minha Vida é KIU” is a journey of self-discovery and a celebration of Brazil’s diverse regions and people. With challenges such as a dive with dolphin and a walk with buffaloes. Thaynara says the experiences pushed her out of her comfort zone and helped her surprise herself and encourage her guests.

Thaynara is a well-known influencer known for her fun content, but she’s not just limited to the internet. In 2020, she made her way onto the big screen and acted in the Netflix movie “Pai em Dobro”. Thaynara worked alongside Maísa Silva to bring the plot to life.

The movie follows the story of Vicenza, played by Maísa, as she turns 18 and sets out on a journey to find her real father. She was raised in a hippie community and is looking for the missing piece in her life. The adventure leads Vicenza to finding not just one, but two potential fathers. This film is a great showcase of Thaynara’s acting skills, proving that she is not only a talented influencer but also a versatile actress.

Thaynara OG is known for her versatility and ability to adapt to change, and the shift from Snapchat was no exception. Instead of being daunted by the change, she saw it as an opportunity for growth and expanded her reach in the digital world by investing in other areas of the internet. Despite her success, Thaynara has remained true to her authentic self, consistently delivering unique and captivating content to her fans.

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 can help you reach your goals

To have a successful Instagram account, you need to put in the time and effort. You can’t just set up your account and expect people to start clicking on your links. You need an engaged audience that is interested in your brand. This is why running Instagram ads is still a good idea – it will help you build up a following and figure out what engages your target customers best.

Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.

When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country. 

In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro. 

It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.