TikTok and TNT Sports announce an innovative partnership in Brazil to expand the way fans follow UEFA Champions League. TikTok unites with TNT Sports, a WarnerMedia sports content brand for exclusive access into Latin American markets, where they’ll offer users unparalleled coverage through short-form videos via Tiktok Celebrations.
This means not only more opportunities than ever before – but truly immersive experiences as well: viewers will be able to enjoy behind-the-scenes looks at matches from all around Europe while giving them something else than silly cat clips or makeup tutorials.
The two brands will turbocharge content throughout the championship, launching a unique second-screen experience on each match day that includes live highlights of every game and goal scored.
This partnership is a way for TikTok fans to get caught up on all the key moments in Champions’ history, as well as trends and challenges that will encourage them to show their support. And TNT Sports is a great platform for this. This first-of-its-kind between brands has been extremely successful following UEFA Euro 2020 which makes it an exciting time ahead!
The 67th season of the Champions League promises to be like no other, with several teams vying for a coveted trophy. With legendary players such as Messi and Ronaldo returning this year wearing new jerseys alongside them- along with passionate fans cheering from each stadium -the games should give us some amazing football!
The UEFA Champions League season is back with a full and exclusive broadcast on HBO Max, as well as select matches available to stream live or for delayed viewing. With an exceptional team of top-quality talent that includes correspondents, pregame coverage will keep fans excited before they tune into the games themselves beginning this month!
It is not the first time TikTok unites to football
TikTok was the first digital entertainment platform to partner with UEFA EURO, aiming to become a place for soccer fans to share their passion for the tournament.
Through its partnership with UEFA, TikTok consolidated its reputation as the place where fans share their passion for soccer and attracted new audiences. As an official partner of this prestigious organization that generates billions in revenue every year through merchandising partnerships alone, it has been a win-win situation all around!
The growth of football on TikTok is a great example of how the platform has been able to bring people closer together through live streams and exclusive content.
The beautiful game has been played for centuries and continues to be a uniting phenomenon. One such example of this unity is when #Football generated over 66 billion views worldwide on the app.
Bold Creators Club can help you reach your goals
Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.
When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country.
In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro.
It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.