TikTok is a platform you probably can’t get your eyes off, due to its variety of interesting content that is available with just a few taps. In 2022, many content creators significantly increased their numbers, getting an astonishing upgrade. In this article, we’re going to check out 5 Brazilian TikTokers you should know!
TikTok became the fastest-growing social networking app in 2016 and reached 3B downloads in less than four years, making it one of the most popular social media platforms worldwide.
TikTok Awards 2022:
In December 2022, TikTok held the second edition of its annual awards show, the TikTok Awards, to recognize notable personalities on the platform. The awards focus on content creators who have made the user experience on TikTok engaging and impactful throughout the year.
The TikTok Awards recognized notable content creators on the platform, with notable names such as Anitta, Lele Burnier, and Gkay taking home trophies. The awards also honored creators who are an original part of the platform, and who excel in their respective categories.
The TikTok Awards show not only served as an entertainment event, but also as a platform for social action. The awards partnered with various organizations to promote their efforts in combating social injustice, misinformation, and hunger. The organizations included were: Ação da Cidadania, Agência Lupa, IDESAM, Instituto SSEX BBOX, Vamos Subir a Serra.
With that in mind, here are 5 content creators on TikTok that are worth checking out. If you’re interested in the full list of categories and winners, you can find it here.
5: Senhor Leôncio:
João Felipe Leoncio also known as Senhor Leoncio is a known gamer from Campos dos Goytacazes, Rio de Janeiro. Senhor Leoncio is a content creator, with over 530K subscribers on YouTube and more than 100K on TikTok. His channel gained popularity for his videos playing the online multiplayer game Fortnite.
He had his name engraved on the TikTok Awards, within the gamer category with the ‘Zerou o Game” (Finished the game) award. The content creator expressed his happiness on his TikTok account.
I just finished the game and won the category “Zerou o Game” at the #TiktokAwards22.
Senhor Leoncio, TikTok Awards. 2022.
@senhorleoncio Simplesmente zerei o game é venci a categoria Zerou o Game no #TiktokAwards22 #zerouogame #zerouogameoficial #gamesnotiktok @TikTok Brasil ♬ som original – TAVINNHOsx
4: Francisco Rabello:
Francisco Rabello, also known as Dr. Fran, is a unique content creator on TikTok who creatively explains consumer law and collaborates with media. He became famous by answering his followers’ legal questions and providing practical advice on how to handle everyday situations related to consumer law.
@doutorfran Parte do produto é grátis, promoção que uma parte do produto é grátis, tem que ser gratuito de fato! Artigos 35, inciso I e 37, parágrafo 1º do Código de Defesa do Consumidor. #gratis #promoção #dinheiro #doutorfran #AprendaNoTikTok ♬ som original – Francisco Rabello
The content creator and lawyer got more than 4.3M followers on TikTok and 662K on Instagram. He is known for making citizenship and law accessible and relatable to the general public.
Dr. Fran, was awarded with the #AprendaNoTikTok award (Learn on TikTok) for his informative and relevant content on the platform. He was recognized for his efforts in spreading awareness about consumer law and educating people about their rights.
3: Açucena Guirra
Açucena is a content creator known for her spontaneous and unscripted videos on TikTok. She often records videos with sudden ideas, and does not put together scripts for most of her recordings.
@sucss.s meu deus
♬ som original – Açucena Guirra
She got famous for her TikTok account where she has 12.2M followers and 1M followers on Instagram. Açucena’s motivation to create content wasthate she had a lot of anxiety and needed an outlet to express herself and use her creativity
The content creator was among the winners of the TikTok Awards, a popular voting award that recognizes the top creators on the platform each year. She won in the “Entretê de Milhões” (Entertainer of Millions) category. In an interview with Yahoo, Açucena shared her thoughts on how she plans to navigate her increasing internet visibility going forward.
2: Pablo Figueiredo:
Pablo Figueiredo is a food content creator on TikTok and Instagram, who focuses on creating easy, delicious, and accessible recipes. His videos are quick and practical, with beautiful and appetizing visuals, which not only showcase his recipe skills but also entice the appetite of his followers.
@pablofigueiredoc E pra comemorar nossa vitória, bora aprender a fazer esse brigadeiro tie dye de tutti-frutti! Já que ganhar o mesmo prêmio que Anitta, Gkay e Pedro Sampaio foi um mix de sentimentos, escolhi o sabor que é um mix de frutas hahaha! Decidi fazer ele nas mesmas cores do troféu, e pra imitar esse efeito vidrado do prêmio, passei ele em uma calda de açúcar! Mas agora bora pra receita 💖💙 Ingredientes: •2 caixinhas de leite condensado •4 colheres de creme de leite •2 colheres de manteiga •2 xícaras de açúcar •1 xícara de água •3 colheres de vinagre de álcool •1/2 colher de chá de essência sabor tutti-frutti •5 gotas de corante em gel (para cada cor) -Em uma panela adicione os ingredientes para fazer o brigadeiro (leite condensado, manteiga, creme de leite e essência), mexa em fogo médio até que o brigadeiro atinja o ponto correto para enrolar. Retire do fogo e deixe esfriar. Assim que estiver frio, separe a massa do brigadeiro em três partes, sendo 2 partes iguais (menores) e 1 parte maior que as outras duas. Tinja conforme desejar e então vamos começar a enrolar. Nessa parte, basta moldar “canudinhos”, colocá-los lado a lado e torcê-los, assim como no vídeo. Então basta cortar pela metade e enrolar. Reserve e comece a preparar a calda. Para fazer o efeito vidrado basta colocar o açúcar, a água e o vinagre dentro de uma panela e deixar fervendo, quando atingir o ponto de fio (assim como no vídeo), ou quando você despejar um pouquinho da calda em um copo com água, e a calda endurecer, basta começar a banhar os brigadeiros. Faça assim como fiz no vídeo e então basta deixar secando. Se gostou do vídeo já sabe né? Curte, salva e compartilha! Um beeeeijo ❤️ #balabaiana #brigadeirogourmet #brigadeirotradicional #brigadeirocrocante #tiedye #doces #bombomdemorango #bombomdeuva #pablofigueiredo ♬ Andar com fé – Gilberto Gil
With 731.2K followers on TikTok and 232K on Instagram, he is a rising gastronomic influencer on the internet.
@pablofigueiredoc É meu povo, depois de muitas receitas, várias piscadas e um pouquinho de biscoito, nós conseguimos, fomos premiados 🥹❤️ Ganhamos o Tiktok Awards! A premiação consagra os melhores criadores da plataforma, e nós ganhamos na categoria de gastronomia. Vocês enxergam a grandeza disso??? De todooos os criadores do Brasil, nós ganhamos! Graças ao voto de vocês, que conquistei arduamente com muito trabalho. Como disse durante a premiação, esse prêmio é nosso! Em termos de seguidores, eu era o menor na categoria, meus concorrentes, além de muito talentosos, era gigantes nas redes sociais. Mas meu povo é muito mais do que gigante. Meu povo se uniu e votou muito! Para que pudéssemos ter essa conquista. Provamos o nosso tamanho, e por isso serei eternamente grato. Estou transbordando felicidade! Muito obrigado❤️ Não vou dizer que foi fácil ou que nunca imaginei isso, eu sempre trabalhei para que minhas conquistas, algum dia, pudessem ser realidade, e com a ajuda de vocês, esse sonho se tornou real. Quem me conhece já sabe, isso é só o começo! Eu não paro, sempre estarei em busca do novo, do extraordinário, de mais possibilidades, de mais trabalho. Quero me reinventar a cada dia, descobrir novos sabores, texturas, amores… Conhecer pessoas, criar relações, me apaixonar pelo inesperado e fortalecer cada vez mais quem está do meu lado. A vida é linda! O mundo é uma escola, Charlie Chaplin diria que é uma peça de teatro! Então aprenda e ensine, reinvente-se na arte traduza-se em pintura, cante a primavera antes que chão faça parir as flores, transforme-se em poesia e viva intensamente, porque quando a gente menos espera, a cortina se fecha e o nosso legado se encerra. Amo vocês, muito MUITO OBRIGADO pelo apoio. Um beijo mais que especial! Muito obrigado pelo reconhecimento @tiktokbrasil ❤️ Vida longa e muito sucesso para esse lugar incrível que é essa plataforma 🙂 #tiktokawards2022 #tiktokawards ♬ Comigo Ninguém Pode – Mc Tha
Pablo Figueiredo won the “Credo, que delícia” (Ew, that’s delicious) award at the TikTok awards, recognizing his talent and ability in the kitchen. He is not only skilled at creating delicious dishes but also at making engaging and informative videos.
1: Lorena Souza:
Lorena Souza, also known as “Lore,” is a content creator on TikTok who focuses on beauty and hair care. Her unique hair texture and confident charisma have helped her become a recognized figure on the platform. She empowers women through her videos and tutorials related to beauty and self-care.
@euloresouza #fyp ♬ som original – loresouza
With over 1.4M followers on TikTok and 2.3M on Instagram she is a beauty influencer who is becoming increasingly well-known on her social media platforms.
Lorena was awarded the “Surra de Beleza por Simple Organic” (Beauty Strike by Simple Organic) at the TikTok awards, recognizing her impeccable looks and her ability to draw attention with her style. With her always impeccable looks, relatable content and her badge as a beauty influencer, she is without a doubt a big name in the beauty industry.
Bold Creators Club can help you reach your goals
To have a successful Instagram account, you need to put in the time and effort. You can’t just set up your account and expect people to start clicking on your links. You need an engaged audience that is interested in your brand. This is why running Instagram ads is still a good idea – it will help you build up a following and figure out what engages your target customers best.
Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.
When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country.
In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro.
It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.