Top influencer marketing strategies leverage the music industry

Top influencer marketing strategies leverage the music industry

Top Influencer marketing strategies are an increasingly popular form of advertising for musicians. Studies say that 26% use this strategy to promote their music, and according to Facebook’s recent statistics there are over 4 million influencers in 2018 alone! Musicians need to know how the business side of music works in order for their creativity and artistry to shine through. Without understanding what it takes, many great musicians will never make a profit from selling CDs or concert tickets.

The Internet has made it easier for musicians to get their music out there and attract a wider audience, but the oversaturation in today’s world creates challenges. Competition is quite fierce; however, success isn’t exclusive with major labels or popular artists anymore.

Top influencer marketing strategies leverage the music industry
Source: blocks

Top influencer marketing strategies is a relatively new marketing strategy, but it’s quickly becoming the most popular. This can be attributed to the success of artists like Lorde who have credits on their YouTube channels and Instagram accounts, or Olivia Rodrigo that blew up on TikTok and is now one of the most successful artists in 2021.

Select the perfect platforms for your top influencer marketing strategies

Which social media platform is best for your music career? It’s not an easy question to answer. There are so many factors that go into it, like what type of content do you want (traditional or digital)? Social media is a vast and ever-changing landscape. Why stick with just one platform when you can have millions of viewers on Facebook, YouTube, or Instagram for your music video? The sky’s the limit! It is important to consider every platforms’ benefits before choosing so you can easily plan the campaign and identify the best influencers to reach your audience.

Top influencer marketing strategies leverage the music industry
Source: Alexander Shatov


The most popular social media channel for music influencers is quickly becoming TikTok, which has seen a growth explosion over the last year. This app allows users to create videos and share them with friends or other equally passionate makers on Instagram!


Instagram has quickly become one of the most popular social channels for the top influencer marketing strategies and it’s host to millions of accounts that champion all sorts-of brands across diverse product categories. Influencers can integrate music in their posts by using Stories reels features on this app! If influencer posts about your song on Instagram, people who follow them are much more likely to hear it and enjoy the music.


Whether you’re a musician or not, it’s impossible to ignore the popularity of running your own YouTube channel. There are many other popular accounts on this platform that use music as background for their video content and they often encourage people who watch them to explore more from what was just shown in those short clips!

Top influencer marketing strategies leverage the music industry
Source: NordWood Themes

Collaborate Creatively

Working with an influencer can be a great way to take some of the pressure off when it comes time for marketing content. Influencers are professional creators, so they’ll know how best to put your message across while also allowing you to focus on your music and your events. 

Micro-influencers are the key to success when it comes to running successful, low-cost top influencer marketing campaigns. These individuals can help you spread your message and grow followers quickly without breaking any bank!

Developing top influencer marketing strategies with micro-influencer is a great choice when you want to target people with deep expertise in specific topics. This makes them perfect for campaigns that focus on a specific area because their followers will already be invested in what they’re posting about!

For example, if you are an EDM music DJ, you should collaborate with influencers who are better known to enjoy this type of music. If you want to promote music that is perfect for a gym practice then working with fitness influencers would be perfect for you.

Connect with the audience

It’s crazy how much work goes into making music. You have to be a perfectionist, but the pressure can make you lose sight of what matters most – your fans! It’s unfortunate that sometimes don’t get a chance to create a true connection with the fans because their attention may be scattered by all these other tasks and deadlines in the music industry.

Influencers are the best way to make your music more engaging. They have a loyal base of followers who find their content authentic and relatable, so you can gain some trust from them as well! Working with an influencer will let other people know about what kind of artist or singer they really want – boosting both your reach and engagement levels.

Mirela Janis is especially successful on TikTok
Mirela Janis is especially successful on TikTok where she helped many Brazilian songs go viral as part of a partnership with Universal Brazil

Convert views into loyalty

Influencers are more than just advertising endorsements. They can actually do better for you when they promote your product or service by including a short music teaser and linking to your video. This will lead more people to your music, generating a fanbase from that.

If you maintain a relationship with the influencer (more than just commercially), it might happen that their fanbase begins to see you in their posts and stories, and also become a fan of your work.

Bold Creators Club can lead top influencer marketing strategies for your music

Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.

When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country. 

In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro. 

It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.