The internet is a tool that if used wisely might be quite beneficial for your business. Marketing trends move in different directions depending on what’s happening. In this article, we prepared the top 3 trends that will give a boost to your business.
According to The Business Research Company, the global social media market experienced a 19.4% of compound annual growth rate (CAGR), increasing from USD 193B in 2022 to USD 231B in 2023
Gamification: How more interactivity increases engagement
After an exhausting day of work you need a little time for yourself, an extra dopamine injection to boost your productivity with your more interactive option: video-game. That’s what gamification is about, it’s a marketing strategy to make the customer experience more interesting by adding interactive actions that are similar to a game experience.
This strategy is way easier than it seems, by investing some time into in this marketing technique you’ll most likely increase user interaction by encouraging them to ”play”. The Chinese online fast fashion retailer, SHEIN, is a vivid example of a brand that has used gamification to engage its younger audience.
Through its app, the company rewards users for activities such as frequent cumulative logins, playing in-app mini-games, writing reviews, and contests, among others.
According to the book The Future of Shopping, 1/3 of consumers consider their mobile phones as their main shopping tool. While 50% of generation Z and millennials claim that they never go shopping without using their phone.
TikTok: Short-videos aligns with the fast-paced attention users
TikTok might look just like any other social media that is focused only on funny videos or trending dance challenges, but the value goes beyond that. The platform might even be considered a news vehicle for some users, 1/4 of the US users are regularly getting news from TikTok.
TikTok is a must if the topic is getting attention from a wider audience, short-form video has taken the marketing world by storm, and we predict it will carry over in 2023. Being more assertive or getting to the point with short-form videos can be much more effective.
@tiktok idk about u but some of my favorite trends come from all over the world 🌏 Introducting ✨ Caption Translation✨ to help you watch global videos on TikTok, regardless of the language(s) you speak. Just tap to ‘see translation’ under the description.
♬ original sound – TikTok
Having a range of 20 to 60 seconds short-form videos are quite easy to be made, aside from that it stacks well with the attention span of the users inside the app. That’s one of the reasons Reels, Snapchat, and now TikTok gained this much attention as a marketing strategy.
According to a study by Statista, 40% of TikTok users are in the age range of 18-24. Additionally, a separate study conducted by Microsoft Corp. found that 77% of individuals inside this same age group answered “yes” when asked if they reach for their phone as the first thing to do when they have nothing occupying their attention.
AI: Artificial intelligence is the future
Artificial intelligence took everyone by surprise in the most recent years, creating a hazed perspective on how the world is going to deal with a simple AI performing considered hard tasks with a few clicks. Instead of this chaotic future, this new feature can be a potential tool to increase productivity and support content creation for your business.
Artificial assistants were outdated by this tool in 2022. ChatGPT, an artificial intelligence-powered chatbot, was launched by OpenAI. Outsmarting other artificial assistants, ChatGPT can answer every question with no problem. The tool is still under development and might present a few flaws, but, with good use, it is an amazing content creation aid.
Bold Creators Club can help you reach your goals
To have a successful Instagram account, you need to put in the time and effort. You can’t just set up your account and expect people to start clicking on your links. You need an engaged audience that is interested in your brand. This is why running Instagram ads is still a good idea – it will help you build up a following and figure out what engages your target customers best.
Dealing with social media influencers is not always easy. Actually, most of the time, companies and influencers can’t communicate clearly, as there is a lack of a cultural, linguistic, and social bridge that connects both.
When it comes to Latin influencers, this communication barrier is even bigger. Not only because a lot of people in countries like Brazil or Colombia don’t English, but also because these countries are highly multicultural, with cities with completely different styles, slang, social and cultural movements within the country.
In the case of Brazil, this aspect is so strong that there are even completely different cultures within the same city, in big metropolises like São Paulo or Rio de Janeiro.
It is really hard to keep up with the constant changes in the pop culture and in the internet world, so contacting an agency whose job is to always be updated about what the influencers are doing, how is the stability in the country, and more important information for your company, is the best strategy.